McDonald’s Qatar Launches “Create Your Taste”
A new personalized dine-in experience of its kind in Doha
Doha-Qatar September 21st, 2015: McDonald’s Qatar announced the launch of its first “Create Your Taste” at City Center Doha restaurant. It is the first restaurant in Qatar to launch this new platform.
“Create Your Taste” is a new menu and experience platform offered at a McDonald’s restaurant and built around the concept of customization. Using a new line of gourmet ingredients, customers can create their own burger in a very convenient way and have it served to them at their table.
With more than a dozen new special ingredients available to choose from, amongst them avocados, jalapenos, pineapple and grilled mushrooms, McDonald’s customers can now create their own gourmet burgers tailored specifically to their own tastes, and in a completely new and innovative way. Or they can simply chose one of the three signature burgers built to order.
“As a modern and progressive brand we aspire to cater for our consumers evolving needs. And today is a testimony in this journey with the introduction of “Create Your Taste” in Qatar” said Mr. Kamal Saleh Al Mana, Managing Director of Al Mana Restaurants & Food Co., the owner and operator of McDonald’s restaurants in Qatar.
He continued, “We are proud to bring our customers this novel and creative dining experience which we are planning to roll-out in selective restaurants soon”.
Customers will be able to place their orders at self-ordering kiosks using state-of-the-art digital screens. They will then have the opportunity to see their food prepared right in front of them using the highest quality choice of premium Halal Angus beef, garden-fresh vegetables, signature sauces and new options of buns. To cap off the distinctive and high-tech dine-in experience, tables will be outfitted with GPS devices so that food is delivered directly to customer’s tables by a dedicated service team.