Meliá Hotels International Enters Myanmar, Accelerating Growth In Asia Pacific
Meliá Yangon, scheduled to be opened in 2016, will bring the Spanish Passion for Service to the former Burmese capital
10 June 2015: Meliá Hotels International has added an additional property to its Asia Pacific parties, which sees the leading Spanish hotel group expand to 24 hotels and more than 6,000 rooms in the region. The Company’s entry into Myanmar, with the signing of Meliá Yangon, will further increase the Group’s presence in South East Asia.
Meliá Hotels & Resorts is the best known international brand in Meliá Hotels International portfolio, offering unforgettable experiences tailored to each traveller’s profile and specific needs.
The new-build hotel will be situated in a prime location in downtown Yangon next to Inya Lake, with quick and easy access to Yangon International Airport and high speed connections to the capital’s city centre. Meliá Yangon will feature 400 bed rooms, including its signature The Level rooms, an YHI spa, a variety of restaurants and a wide range of meeting facilities. The project will be developed by Hoang Anh Gia Lai Myanmar (HAGL), the leading real estate company in Vietnam. The hotel will be part of a mixed-use complex including office buildings, apartments and a commercial centre.
Bernardo Cabot, Vice President Asia Pacific at Melia Hotels International, stated; “Meliá Yangon represents a new milestone for our committed growth in Asia Pacific and we are eager to bring our most internationally recognised brand, Meliá Hotels & Resorts, to Myanmar, thanks to the confidence and support of our partner Hoang Anh Gia Lai Myanmar. This hotel will boost our brand awareness within the region, whilst providing the platform in which to expand to other locations within the country.”
Myanmar experienced growth of gross domestic product of 6.7 percent in 2014, while the country's tourism income has shown a startling year on year growth, recording a 67 percent increase in earnings in 2012. Myanmar is also one of the wealthiest countries in South East Asia, in terms of natural resources, with bountiful supplies of natural gas, oil, gemstones, lumber and teak wood.
Yangon, the former capital of Myanmar, still remains the country's largest city and main economic hub. Since 2011, the country has been through a period of political, economic and social reform, including a tourism development plan aimed at improving competitiveness. In 2014, Myanmar recorded its highest ever number of tourists, with more than 3 million people visiting from mostly Asian countries including Thailand, China, Japan, Korea, Malaysia and Singapore. Airlines have also expanded routes to both domestic and international destinations, leading to an increased flow of tourists and, in turn, the growth of the hotel market. The developing hotel industry has seen double-digit growth in RevPAR since the start of economic liberalisation measures in 2011, which has brought with it higher foreign investment.
Meliá Hotels & Resorts
Meliá Hotels & Resorts is the best known international brand in the portfolio of the Meliá Hotels International company; it has more than 100 city and resort hotels in the main leisure and business destinations of Europe, Asia, Africa and America. As part of its innovation philosophy, passion for service and its new positioning, Meliá Hotels & Resorts has reinvented itself to offer unforgettable experiences tailored to each traveller’s profile and specific needs. This is a unique brand where design, personalised service, sensorial experience and signature cuisine play a key role as differentiating elements that become an integral part of its redefined identity.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf and the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America and the Caribbean. Its high degree of globalisation, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide.