Meliá Hotels International Extends Its Presence in Qatar With The New INNSIDE Doha
It will be the third hotel for the company in the country, along with the Meliá Doha and future ME Doha
25 January 2015: Meliá Hotels International has made further progress in its growth and positioning strategy in emerging Middle Eastern markets with the announcement today of a new hotel in Doha (Qatar). The hotel will be operated under the Innside by Meliá brand, which becomes the third of the Spanish company’s brands to achieve a presence in the destination.
The hotel will be located on a prime area immediately adjacent to the new Qatar National Museum, the new Doha Metro station, government and commercial offices, with views of the West Bay skyline and easy access to Doha's Hamad international Airport.
The Innside Doha will open in 2017, becoming the third hotel for the company in Qatar, together with the Meliá Doha, which opened in 2015, and the future ME Doha. It will have 192 rooms, a signature restaurant, lobby lounge, business centre, fitness centre with spa, a rooftop terrace with a pool deck area and a club F&B concept on the 13th floor.
The elegant and functional Innside by Meliá hotels are perfectly adapted to the needs of modern city visitors, offering a combination of business lifestyle, cutting-edge design, smart technology and personalized, simple and efficient service. The brand is also attracting the interest of investors and hotel owners worldwide thanks to the value the hotels provide to guests and their profitability, and this new hotel in Doha is another milestone for its growth and development. It currently operates 16 hotels and has 21 hotels in the pipeline, in the UK, USA, Germany, Chile, Venezuela, UAE, China, Indonesia, Malasia, Italy, Colombia and Brazil.
Qatar is the country with the highest income per capita, globally, and Doha has become a focal point in the Middle East, landing the winning bid for the 2022 World Cup. The city, which is a predominantly corporate destination (65%) is undergoing a transformation in the hospitality sector with new hotels opening on a monthly basis (the current pipeline expects to increase the hotel supply by 77%, dominated by luxury upper upscale and upscale properties). Significant infrastructural and real estate projects in Qatar will be completed during the coming decade, driving the growth of demand for transient accommodation in Doha.
About Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and four continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf and the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America and the Caribbean. Its high degree of globalisation, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide. Follow Meliá Hotels International on Twitter @MeliaHotelsInt and Facebook meliahotelsinternational. www.melia.com.