Michael Schumacher meets Emirates Motor Company customers and special needs children at Fairmont Bab Al Bahr
EMC and Schumacher present special needs children with F1 race tickets
· EMC launches Mercedes-Benz iPhone/iPad Application for customers
· EMC receives CIO 20 Award for the new iPhone/iPad application
Abu Dhabi, 11 November 2010:- Emirates Motor Company (EMC), Mercedes-Benz general distributors in Abu Dhabi and Al Ain and the flagship company of Al Fahim Group, welcomed seven-time Formula One (F1) World Champion Michael Schumacher in an entertaining evening to meet EMC customers and children of the Special Care Center (SCC) Abu Dhabi at the Fairmont Bab Al Bahr.
“We are honored to welcome Michael Schumacher and would like to take this one-time opportunity to thank him for visiting us, our valuable customers and our children at SCC,” praised Mr. Irfan Tansel, General Manager of EMC. To celebrate Michael Schumacher’s first race participation at the Grand Prix of Abu Dhabi, the high caliber event brought together a galaxy of VIPs and EMC customers.
As an ambassador for UNESCO and a spokesperson on driver safety for the FIA, Michael Schumacher talked to EMC’s Mercedes-Benz owners and guests on the importance of driving safely and responsibly. Moreover, Michael Schumacher and EMC demonstrated their compassionate sides by handing out Abu Dhabi Grand Prix F1 race tickets to the special needs children attending the occasion.
“On behalf of the children and the Special Care Centre team, I would like to thank EMC for its kind generosity and continuous support,” thanked Ms. Nisha Thomas, Head of Education and Training at SCC. “The opportunity to meet an icon in the F1 arena and celebrate with the rest of Abu Dhabi the long-awaited F1 season is not only a gift to the students but an opportunity for community awareness and integration.”
The event also witnessed EMC’s launch of its CIO award-winning iPhone/iPad application for the Abu Dhabi and Al Ain markets making it the first Mercedes-Benz authorized distributor in the Gulf region to introduce an iPhone/iPad application. Allowing customers to track the service progress of their vehicle, customers may also arrange for a service appointment at anytime. In addition, Mercedes-Benz fans may also book a vehicle test drive or check out the latest arrivals of new and pre-owned models by simply ‘touching’ their screens.
“This evening’s event is to also officially announce our EMC application which has been recognized by CIO 20 Middle East Awards 2010 for our pioneering customer-focused solution where we have used information technology in innovative ways to deliver business value,” stated Mr. Irfan in his closing remarks.
This event is in line with the dealership’s mission to deliver superior services with a passion to exceed all expectations.
CIO 20 Middle East Awards & Forum 2010
The CIO 20 award is only granted to companies demonstrating excellence in innovation, business value, collaboration and leadership. In the presence of various executives from honored companies, EMC was presented with a trophy at the CIO 20 Symposium and Awards Ceremony yesterday, 10 November 2010 at Murjaan Ballroom in Madinat Jumierah, Dubai.
Special Care Center Abu Dhabi
SCC was originally founded in 1989 under the auspices of H.H. Sheikha Fatima bint Mubarak Al Nahyan. The centre opened with just 10 children as its beneficiaries and has grown to accommodate 66 children of various nationalities.
SCC is a self-funded, non-profit organisation that relies heavily on volunteers and donations for its survival. The school provides discounted fees to many of their students, giving children from underprivileged families and children with physical and cognitive disabilities the opportunity for an education. Good-Heart is the fundraising arm of the Special Care Centre, set up in 2006 to alleviate the financial burden of the SCC.
For more info on SCC, check out the web site; www.good-heart.org
Emirates Motor Company
As the flagship company of Al Fahim Group, Emirates Motor Company (EMC) symbolizes the phenomenal growth and success that Al Fahim has achieved. EMC is one of the Middle East’s leading distributors for Mercedes-Benz and owns the largest Mercedes-Benz facility in the world.
EMC has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From the beginning, dedicated customer service has played a major role in the company’s success. EMC is also the first Mercedes-Benz distributor in the Middle East to be awarded the ISO 9002 certification.
EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides qualified service with the constant availability of genuine parts. Innovative customer-oriented marketing programmers, designed to provide comprehensive support to its loyal clientele, remain EMC’s focus.
Operations in Abu Dhabi are carried out from purpose-built premises with a well-integrated network of showrooms, offices, part depots and workshops. EMC serves a premium client segment in the region, including dignitaries, the UAE government, oil companies and the business community. Moreover, EMC is constantly involved in community-driven activities that include social, environmental, charity, and sports efforts.
Combining the finest marketing skills with state-of-the-art service facilities, EMC guarantees what the Mercedes-Benz name stands for, namely the highest level of customer satisfaction.
Al Fahim Group
Established in 1958 by late Abdul Jalil Al Fahim (mercy be upon him), Al Fahim Group is one of the largest family businesses in Abu Dhabi and in the UAE. In five decades, the business has transformed from a simple shop in Al Ain market into a remarkable, multi-faceted conglomerate with numerous business lines and an array of growth avenues.
Al Fahim Group has a stronghold on luxury car sales, provides specialized services to the oil and gas industry, and is the largest private sector owner of hotel rooms in UAE. Also, Al Fahim Group strategically invests in industrial development, travel & tourism and real estate.