MILLENNIUM & COPTHORNE LAUNCHES LOYALTY CLUB IN MENA
Global loyalty programme to offer rewards for frequent guests
3 May, 2011 – Abu Dhabi, UAE: Millennium & Copthorne Hotels, one of the world’s largest hotel companies with more than 120 owned and managed hotels across 20 countries, announced today at Arabian Travel Market the launch of its global loyalty programme, Millennium & Copthorne Loyalty Club, in the MENA region.
The Middle East and North Africa is among the final markets to join the scheme, which means new members will be able to reap the rewards of the established programme in all international destinations, bar New Zealand, straight away.
Frequent guests can now sign up and start earning points for every qualifying stay at a Millennium & Copthorne hotel around the world. These points can then be redeemed against complimentary stays and exclusive offers. Members also gain a number of special benefits, including fast-track registration, early check-in, late check-out, broadband benefits, room upgrades, birthday rates and dining discounts.
The announcement was made at Arabian Travel Market 2011, where Millennium & Copthorne is promoting its 99 days of summer sizzlers campaign. The hotel group offer room rates starting from AED199*, and a special summer deal every day for 99 days available exclusively on the www.millenniumsummer.com website.
Ali Lakhraim, President and Chief Executive Officer of Millennium & Copthorne Hotels and Resorts, said:
“We always look to enhance the guest experience at each of our hotels, and offer great value, irrespective of hotel class. With the fantastic summer campaign deals at properties across the region, and by offering our frequent guests the option of signing up to our global Loyalty Club, we will offer even better value whilst rewarding returning guests. Our guests are the centre of our world, and with Loyalty Club and the special benefits it offers members, we will show them our appreciation.”
*Room only at the Kingsgate Hotel Abu Dhabi not including service charge and tax
About Millennium & Copthorne
Millennium & Copthorne Hotels plc is one of the world’s largest hotel companies with more than 120 owned and managed hotels across Asia Pacific, Europe, North America, and the Middle East and North Africa. The group has a portfolio of brands which serve different market segments, representing quality and value in every class. In MENA, Millennium & Copthorne operates 12 hotels, and it has an additional 40 agreements in place. With the motto “you are the centre of our world”, Millennium & Copthorne is committed to a customer-centric philosophy while ensuring returns for investors and owners.