Mirdif City Centre hosts Festival of Food
Event highlights include dining offers, cooking demonstrations, daily entertainment, AED 30,000 in cash prizes and a limited edition 24k gold plated iPad 2
Dubai, United Arab Emirates, 03 October 2011 – For the month of October, Mirdif City Centre’s most flavourful dishes will come to life, with a little extra on the side! For the entire month, the mall’s fun and interactive ‘Food Festival’ will include cooking demonstrations from popular restaurants – all located within Mirdif City Centre, a Dine & Win competition, fantastic dining offers, and a surprise, not-to-be-missed entertainment treat.
Parents and children can discover their inner ‘masterchef’ with intimate cooking demonstrations from the experts. Free and open to the public, Mirdif City Centre’s restaurant chefs will be hosting exclusive Cooking Classes on weekday afternoons between 4:00 – 6:30pm on the Citywalk, Level 2.
Children and adults will have the opportunity to recreate signature dishes from some of their favourite restaurants including Abou El Sid, Chili’s, Zafran, Pars Iranian Restaurant, Carluccio’s and Uno Chicago Grill, with an invitation to indulge in their culinary masterpiece and take advantage of some fantastic dining offers in-store.
With 80 mouth-watering, international dining options at Mirdif City Centre, including the soon-to-be-opened Middle East cuisine specialist LEILA – and family faves Butcher Shop & GRILL, Gourmet Burger and Al Forno, enjoying a satisfying meal comes with another appetising reward – the chance to win instant cash prizes or an exclusive Limited Edition 24K Gold Plated iPad 2.
Up to AED 30,000 worth of cash prizes are up for grabs in Mirdif City Centre’s ‘Dine & Win’ promotion during the Festival of Food. Diners who spend at least AED 100 at any restaurant can redeem their food bill for an Instant Win Scratch Card for the chance to win gift vouchers up to AED 30,000. Non-winners still have the chance to win however, a luxurious Grand Prize of an exclusive Limited Edition 24k Gold Plated iPad 2 - only 250 of these extraordinary pieces are available in the region, one of which will be awarded to a lucky Mirdif City Centre shopper.
An air of festivity will surround Mirdif City Centre’s Festival of Food, with a daily calendar of entertainment highlighted by an exciting element of surprise every weekend. During the weekdays, Mirdif City Centre’s larger than life Chef Mascot and Food Festival ambassador will be roaming the mall throughout the day, handing out exclusive dining offers, discounts and deals from participating restaurants, cafes and speciality stores. Weekends will feature an exciting, surprise event – be sure to visit the Oasis Restaurant Area, Level 1 starting at 5:00 to 7:30pm to join the fun.
“Food, cooking and dining play such an important part of our lives,” says Yousif Al Ali, Asset Director for Mirdif City Centre. “It’s a communal activity that’s shared amongst friends and family, and no less an activity that Dubai loves given its international influence and extensive dining offer. Our Festival of Food is a tribute to all foodies and a celebration of the upcoming outdoor dining season – with 80 food and beverage outlets, dining at Mirdif City Centre is a global journey to discover on its own.”
For additional information on the Festival of Food, please visit Mirdif City Centre’s Facebook page: www.facebook.com/mirdifcitycentre or online at: www.mirdifcitycentre.com
About Mirdif City Centre:
Mirdif City Centre is the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region. Mirdif City Centre offers a spectacular architectural backdrop to a very impressive list of retail and entertainment concepts - many of which are new to the area.
Strategically located on Emirates Road and Tripoli Street along Dubai’s Eastern growth corridor, Mirdif City Centre offers easy access with 12 entry and exit points at different levels of its 7,000 vehicle car park. The shopping mall is the first in the region to follow ecologically friendly and sustainability compliant construction techniques from its early design stages and is in the process of acquiring a Gold LEED certification.
With a gross leasable area extending to 196,000 square metres, it is home to 430 world class stores and a market mix that includes brands from retailers in key categories such as convenience, service, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, VOX Cinemas, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre and Fitness First.
The Centre’s entertainment includes some new and unique leisure concepts such as a special children’s ‘edutainment’ centre - Playnation with an indoor ‘iFLY’ sky diving experience, a 12 lane bowling alley, Soccer Circus Dubai, an Aquaplay area for younger children and a 10 screen multiplex cinema.
The AED 3 billion centre was funded by Majid Al Futtaim Properties and Emirates National Bank of Dubai.
Majid Al Futtaim Properties:
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.