Mirdif City Centre launches a delectable fusion of cuisines with ‘Flavours of the World’
A month-long international food festival from Nov 15th to Dec 15th
· More than 80 global dining options with an expansive outdoor seating area
· Glittering ‘Garden of Lights’ display to create a starry night for diners
Dubai, UAE; November 14, 2013: Boasting an array of cuisines from different parts of the globe, Mirdif City Centre launches ‘Flavours of the World’, a month-long international food festival, to celebrate the onset of the outdoor dining season with the mall’s extensive range of more than 80 restaurants, cafés and food outlets that will suit all palates.
Starting November 15th at the Oasis Walk - outdoor area by the mall’s main entrance, the ‘Garden of Lights’ will be revealed, unveiling a spectacular showcase of decorative and glittering displays. Designed for creating quality time with families, Mirdif City Centre’s dining area presents an atmospheric and enjoyable setting throughout the winter dining season. To enhance the ambience throughout the festivities, musicians who will be situated at strategic locations within the mall will surely captivate each shopper’s heart.
“Dining is such an important part of our lifestyles, and Mirdif City Centre is pleased to celebrate the onset of the outdoor dining season. The theme for this year’s campaign, ‘Flavours of the World’ perfectly suits what we have on offer because you will find delicacies from all continents under a single roof. Apart from the month-long food festivities, we are also presenting some amazing offers for diners,” said Fuad Sharaf, Senior Director – Property Management, Shopping Malls at Majid Al Futtaim Properties.
He continues, “To provide unparalleled dining experience for our valued customers, we blend Mirdif City Centre’s wide array of food and beverage options with a yearly campaign that highlights the unique culinary offerings. We are committed to nurturing our partners that have always been instrumental to the overall success of the mall, and I would like to thank in particular Leila Restaurant, Yo! Sushi, PF Chang’s and Carluccio’s in supporting us to launch this event.”
Adding to the fun, shoppers who spend AED300 in cumulative or individual receipts at any store at Mirdif City Centre get a chance to enter a draw and win a dining experience in Italy with the whole family – includes two adults and two kids. If the threshold was spent at any F&B outlet, diners get double chances of winning.
Spreading the love across the retail partners, Restaurants’ Recipe Booklets will be distributed to food lovers throughout the festivities. The booklets, available at all customer service counters, will have information about each outlet’s cuisine and recipes of best-selling dishes. Mirdif City Centre has more than 80 dining options that include restaurants, cafes, specialty food and food court outlets.
About Mirdif City Centre:
Mirdif City Centre is a regional shopping mall in the UAE by Majid Al Futtaim Properties, the leading shopping centre pioneer in the MENA region.
With a gross leasable area extending to 196,000 square meters, it is home to more than 465 world class stores and a market mix that includes brands from retailers in key categories such as convenience, services, fashion, home, electronics, entertainment and leisure, giving shoppers a wealth of choice. Key anchor stores include Carrefour, VOX Cinemas, Playnation, Debenhams, Emax, Centrepoint, Crate & Barrel, Home Centre, Hamleys, Decathlon and Fitness First.
The Centre’s entertainment includes some new and unique leisure concepts housed in Playnation featuring Little Explorers, a children’s ‘edutainment’ centre, iFly Dubai, an indoor sky diving experience, Yalla Bowling, a 12 lane bowling alley, Soccer Circus Dubai featuring indoor training camps and Aquaplay, an indoor waterpark for younger children. Mirdif City Centre also features a 10-screen cinema complex, VOX Cinemas and has parking capacity for 7,000 vehicles.
Mirdif City Centre is the first shopping mall in the region to have been awarded a Gold LEED rating for its environmentally sustainable design.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leader in the ownership, development and management of shopping malls, Hotels and complimentary mixed use communities in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with 16 world-class malls operating in the UAE, Bahrain, Oman, Egypt and Lebanon with a combined gross leasable area (GLA) of over 1 million sqm and more than 2,800 tenancies. In April 2013, Majid Al Futtaim Properties opened its first mall in the Levant region and other projects are currently under development in Cairo, Egypt and Beirut, Lebanon. The Company’s shopping malls continue to witness a steady increase in footfall with more than 160 million visitors in 2012. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain. In Dubai, Deira City Centre boasts over 370 stores, leisure and entertainment facilities and over 50 restaurants and cafes; Mall of the Emirates houses over 560 international retail brands, including 80 luxury stores and the world-renowned Ski Dubai; and Mirdif City Centre offers visitors a mix of retail, leisure and entertainment options including 465 stores and iFLY Dubai, an indoor skydiving centre. Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with more than 380 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor- outdoor waterpark.
Majid Al Futtaim Properties also owns nine hotels in the UAE and one in Bahrain, all of which are linked to the company's shopping malls. The hotels’ strategic proximity to the company’s shopping malls promotes direct access to a wider international demographic and attracts more than 1.2 million guests annually.
The Company is currently developing three master-planned communities. The Wave, Muscat, a joint venture with the Government of Oman; will combine more than 4,000 beautiful properties, Almouj Golf, Almouj Marina, four premier hotels and new retail, leisure and dining opportunities at a seafront address in the new heart of Muscat. The 250,000 sqm Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL, will feature over 1,500 residential homes, an office district, shopping mall, two international hotels, as well as multiple parks and a marina front promenade. Al Zahia, developed by Sharjah Holding, a joint venture between the Government of Sharjah and Majid Al Futtaim Properties, will be a fully integrated community featuring a range of villas, apartments and commercial units.