Moho, the new cider-based drink launches in the UAE
the beverage to bring new twist to night life
Dubai, UAE; 17th May 2011 – Moho, a new cider based beverage announced today the launch of its brand in the UAE. Moho, a balanced sweet and a sparkling fresh drink is a perfect cool welcome drink on the patio or as an ice cold thirst quencher on the beach. Moho Cider is an entirely natural beverage, made from organic apple juice and offers a range of three new, exciting flavours, wrapped up in a sleek, elegant and stylish bottle, free from artificial sugars and preservatives.
The Moho concept takes the ancient and traditional drink of cider and transforms it into a modern, funky, fresh, exciting and healthy organic cider that is suitable to today’s lifestyle. Inspired by centuries old cider production methods and using natural ingredients, Moho brings an improved and stylish product to suit today’s market place. Moho is an innovative and creative brand for the outgoing crowds, who celebrate originality and enjoy organic alternative organic beverages. Cider production at Moho aims to bring a fantastic product to customers, using the highest quality products.
"We've seen a shift in consumers' attitudes toward beverages and more consumers are seeking alternatives that support their lifestyles. Moho offers a natural cider free from addictives with a funky twist. Moho is a unique concept that aims to become a great option and offers a range of different flavours to suit everyone’s taste. We believe that Moho will soon be one of the most demanded ready to drink beverages in club scene today" said Arash, Mashkoor, Moho Representative.
Moho is set to launch additional flavours before the end of the year and will be available in all of the major night spots and selected retail stores in the Middle East. Moho supports sustainable living, responsible drinking and organic food processing, all the key ingredients of the Moho Culture.
Cider production at Moho is the greatest love and is the major focus of business. The core aim is to bring a fantastic highest quality product and presented in a modern, stylish bottle. The production process is crucial, unlike with some other cider producers, Moho, utilizes a combination of sweet and bitter apples, blended carefully together, to enrich the flavour of the cider range. Moho ensures that the flavour and richness of the cider is perfected, so as the yeast is added, the fermentation process starts, to create a unique, fresh, crisp cider beverage. Moho Cider is an entirely natural beverage, made from organic apple juice. Fermented for six weeks and free from artificial sweeteners and preservatives, thus creating a delicious cider and is free from artificial sugars and preservatives.