Msheireb Properties to actively engage residents on choice of retail and entertainment outlets in its downtown project
Social media campaign invites participants to nominate their favourite outlets for consideration
Doha, February 22, 2012
Msheireb Properties is engaging Qatar’s residents and seeking their input to create a new retail experience in its flagship Msheireb Downtown Doha project.
The property developer is launching an interactive social media competition which will give consumers the chance to make it ‘Your Downtown Doha’ by sharing their favourite retail, dining and entertainment outlets from around the world which they would like to see in Doha. The nominations will be assessed by Msheireb Properties for inclusion in the retail mix.
The initiative is part of the company’s effort to engage with the local population and to complement the Msheireb Downtown Doha project's uniqueness by seeking exclusive retail concepts that are new to the region and that will further add value to the development.
Msheireb Downtown is a QR20 billion (US$5.5 billion) multipurpose development which will comprise more than 100 buildings, including commercial, residential and retail properties as well as buildings devoted to culture and entertainment. Lifestyle and leisure facilities, including premium, innovative shopping destinations, are an integral part of Msheireb Properties’ flagship development, which is regenerating and preserving the historical downtown of Qatar’s capital, Doha.
“What separates Msheireb Downtown from other retail projects in Qatar is our unique approach of integrating shopping with the overall community. We believe that the approach of combining international brands together with more established local retail outlets will allow us to provide residents and visitors alike with a genuine city centre destination that still maintains a unique Qatari flavour,” says Jawaher Al Khuzaei, Manager-Communications, Msheireb Properties.
“In today’s world of phone cameras, instant uploads and interactive online communities, it has never been easier to share good ideas. Seeing what people think are the best global shopping destinations will ensure we can draw on proven, successful ideas to provide a world-class shopping experience that meets the needs and aspiration of the local population.”
To ensure the retail offerings are truly world class, shoppers are being asked to embrace the ‘Your Downtown Doha’ campaign by getting out their digital cameras and smart phones to ‘snap and share’ their favourite shops, F&B and entertainment outlets from around the world. This could be any well-designed shop, trendy restaurant, cool brand or out-of-the ordinary mall. They can then upload the pictures to Msheireb Properties’ Facebook page with a brief description of why this concept, brand or outlet idea is so suited to Msheireb Downtown Doha. The top ten, as picked by a specialist panel at Msheireb, will then be opened up to the community for a public vote.
One of eight distinct precincts, the Retail Precinct will be the core of Msheireb Downtown’s retail offering and will feature an enclosed retail galleria, a department store, several international flagship stores, as well as a unique children’s area.
The Sikkat al Wadi, a pedestrian shopping district running through the project from Souk Waqif to Kahraba Street, will form the heart of the Lifestyle and Leisure Precinct. It will be a true landmark destination within Doha, offering chic al fresco restaurants, live performance areas, and a mix of niche fashion and accessories boutiques.
Serving high-end consumers, the Luxury Court Precinct, will be home to a range of high-end boutiques, and will offer a selection of the world’s most desirable brands.
About Msheireb Properties
Msheireb Properties is a real estate company and a subsidiary of Qatar Foundation. The company was established as a commercial venture to support the Foundation’s aims, as well as the goals of Qatar’s 2030 Vision.
Msheireb Properties’ mission is to change the way people think about urban living and improve their overall quality of life, through innovations that encourage social interaction, respect for culture, and greater care for the environment.
Her Highness Sheikha Moza bint Nasser established the company with a mandate to address a gap in the architectural history of Qatar and rediscover a unique form of Qatari urban development. Msheireb Properties aims to understand and implement how the best of the past, and modern, innovative technologies and thinking can blend to create a new architectural language in Qatar.
The company’s flagship development, Msheireb Downtown Doha, embodies this bold philosophy. It is the world’s first sustainable downtown regeneration project in a modern metropolis: the QR20 billion redevelopment of the historical centre of Doha, the Qatari capital. The 31-hectare site is a mixed-use development which will contain over 100 buildings with a combination of commercial and residential properties, retail, cultural and entertainment areas.
Construction work on the company’s signature project Msheireb Downtown Doha was initiated on January 13th, 2010, by His Highness Sheikh Hamad Bin Khalifa Al Thani, the Emir of Qatar, and Her Highness Sheikha Moza Bint Nasser, who revived an age-old Qatari tradition by leaving her royal handprint on the cornerstone of the project, due to be completed by 2016.