Muscat City Centre becomes fastest growing Facebook page in Oman; positions itself as a leader in the social media arena
Muscat City Centre sees an increase in page and user activity by 884%; interactive social media campaign creates a buzz across the Sultanate
Muscat, Oman, 23 August 2011 - Muscat City Centre, the leading shopping and lifestyle destination in Oman, has created a stir across the digital world by breaking records as the fastest growing Facebook page in the Sultanate. Within one month, fan activityon the Muscat City Centre Facebook page increased by 884%, a milestone acheivement positioning the shopping centre as a new leading presence in the social media arena.
For the month of July, Muscat City Centre paid tribute to the natural beauty of Oman by creating a Photography Contest on its Facebook page. Fans were invited to share a photo of a mystical spot in Oman for the chance to win a shopping spree worth 500 OMR. Open to residents of Oman only, fans could then invite friends to vote for their entry. The winning photo received close to 3,000 votes.
Muscat City Centre’s Facebook campaign sets new benchmarks for social media in Oman. During this period, the shopping centre’s Facebook fan base grew from the hundreds to over 12,500 new fans – a weekly growth rate of 88% or 2,500 new fans per week, compared to week-on-week growth the previous month. Additionally, the Muscat City Centre Photography Contest page was accessed by over 36,930 people, with an average of 3,500 people on the page per day. Demographics revealed that almost 50% of fans were under 34, with an average 60-40 female to male ratio.
“Social media is a fast, growing and influential audience in Oman, and Muscat City Centre is on track to become a leader in digital interaction with the customer,” said Ibrahim Al Qassimi, General Manager of Muscat City Centre. “The unequivocal success of our online campaign
further establishes Muscat City Centre as Oman’s leading shopping and lifestyle destination – in the real and digital world.”
Visit Muscat City Centre’s Facebook page: www.facebook.com/MuscatCityCentre
About Muscat City Centre:
Muscat City Centre, first opened in October, 2001, is the biggest and most dominant mall in Oman and recently underwent a 16-month OMR 22.5 million expansion project. The original 33,036 square meters GLA of the Centre has now expanded to a total of 60,484 square meters of GLA, almost doubling the size of the mall and housing a total of 63 new stores since the beginning of 2007.
The Centre currently houses 147 retail outlets, a Carrefour hypermarket, Magic Planet and an international food court with 22 cafes and restaurants. Of the new stores that have been added to the mall, 95 per cent of the brands are making an entry into Oman retail market for the first time including Home Centre, E-Max, Centrepoint, Zara and Borders bookstore. With 42 top new brands, a first-of-its-kind, dedicated flyover and spacious multi-level parking lot, Muscat City Centre is the biggest and most dominant mall in Oman.
Majid Al Futtaim Properties
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.