Mövenpick Hotels & Resorts highlights strong expansion plans at Arabian Travel Market 2011
Swiss chain will use premier regional trade show to court new business leads, network with existing clients and raise brand awareness
Mövenpick Hotels & Resorts will be out in force at Arabian Travel Market 2011 (ATM) between May 2-5 – promoting its current 13 developments in the Middle East and global expansion, which is concentrated on Asia.
The rapidly expanding chain has four more properties coming up in Dubai – Mövenpick Hotel & Residence Jumeirah Lake Towers; Mövenpick Residence at the Square; The Royal Amwaj Resort & Spa; and Oceana Hotel & Spa. Its growing UAE portfolio will also include properties in Al Ain and Abu Dhabi.
Other regional developments include two hotels in Saudi Arabia, Mövenpick Beach Resort Al Khobar – set to open in June – and Mövenpick Hotel Riyadh, and one project in Oman, the Mövenpick Resort & Spa Salalah.
The region’s premier travel trade exhibition is a convenient opportunity for Mövenpick Hotels & Resort to promote its collection of newly opened hotels regionally and globally – and this year it will be promoting a total of 26 properties from its stand.
Asia has been a clear growth area with the Mövenpick Heritage Hotel Sentosa in Singapore and Mövenpick Resort & Spa Cebu among the recent openings and 12 exciting signed projects within Thailand, China, Malaysia and India.
Andreas Mattmüller, Chief Operating Officer for Mövenpick Hotels & Resorts Middle East and Asia, said the company always enjoys attending ATM and this year it is especially excited, given the number of new properties opening in the Middle East and Asia. “The show is perfect for us as it enables us to network with key trade buyers, raise brand awareness and generate sales leads,” he said.
Alongside the networking benefits, the show provides an excellent forum for Mövenpick Hotels & Resorts to promote its range of summer offers – room rates will be reduced by up to 25% throughout the summer and Ramadan – and enables tour operators to negotiate intra-regional and outbound deals.
During the week-long show, the hotel company will officially launch its Circle M loyalty programme, which provides members exclusive discounts on food and beverage, and rooms, at participating hotels regionally.
About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an upscale hotel management company with over 12,000 employees, is represented in 30 countries with over 90 hotels existing or under construction. Focussing on expansion in its core markets of Europe, Africa, the Middle East and Asia, the international hotel group specialises in business and conference hotels, as well as holiday resorts. Of Swiss origin, Mövenpick Hotels & Resorts positions itself in the upscale segment and stands for quality, reliability and care with a personal touch. The hotel group is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).