New Advertising Campaign from Hilton Hotels & Resorts Showcases Global Guest Experiences
"Stay Hilton. Go Everywhere." Campaign Evolves to Feature Experiences and Culture at Properties Across the Globe
MCLEAN, Va. -Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, builds on the success of its "Stay Hilton. Go Everywhere." campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements. Developed in collaboration with Cramer-Krasselt, the new campaign is based on three creative executions - "Go Chill," "Go Refresh" or "Go Foodie" - and evolves the "Stay Hilton. Go Everywhere." concept with a focus on the exceptional experiences guests will find within the brand's global portfolio.
"Throughout the past two years, 'Stay Hilton. Go Everywhere.' has showcased our global presence and remarkable portfolio of hotels. Rolling out now in the U.S., our latest evolution of the campaign shifts from highlighting our global footprint to a focus on the experiences guests can have in our hotels," said Andrew Flack, vice president, global brand marketing, Hilton Hotels & Resorts. "The campaign illustrates how the Hilton brand connects travelers to the world in amazing and unexpected ways."
Inspired by Hilton properties themselves, from bars and lounges to spas and infinity pools, the advertisements celebrate both local culture and the guests who visit. Photographs and videos capture the unique feeling of each destination and the exceptional experiences that today's modern traveler can expect of a Hilton Hotels & Resorts property. The advertisements showcase a diverse mix of locations, including: The Beverly Hilton (U.S.A.); Hilton Sedona Resort & Spa (U.S.A.); Hilton Waikoloa Village® (U.S.A.); Hilton New York Fashion District (U.S.A.); Hilton Los Cabos Beach & Golf Resort (Mexico); Hilton Prague and Hilton Prague Old Town (Czech Republic); as well as Hilton Bogota (Colombia); Hilton Molino Stucky Venice (Italy); Hilton Millennium Bangkok (Thailand); Hilton Tokyo (Japan); Hilton Hangzhou Qiandao Lake Resort (China) and Hilton Queenstown (New Zealand).
The print advertisements visually link different Hilton properties by focusing on one type of experience. In the "Go Chill" execution, the rooftop bar at Hilton Prague seamlessly connects to a martini at The Beverly Hilton and the rooftop bar at Hilton New York Fashion District. Additional print executions feature scenes from various properties conveying how Hilton encourages its guests to "Go Refresh" or "Go Foodie." The out-of-home and online creative pieces focus on a single experience with imagery from one property.
Print ads debuting this month will run in a collection of news and consumer lifestyle outlets, including The New York Times, Condé Nast Traveler, Bon Appétit, GQ and Out. Online outlets include Epicurious.com, USAToday.com, OpenTable.com, TripAdvisor.com and Hulu.com. A global series of out-of-home installations begins appearing at some of the busiest U.S. airports throughout June, including Los Angeles International Airport, New York's John F. Kennedy International Airport, Chicago O'Hare International Airport, Hartsfield-Jackson Atlanta International Airport and Dulles International Airport in Washington, D.C.
About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at news.hilton.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.