New EU visa exemptions bolster Dubai’s appeal as dynamic choice for incentive tourism at world’s largest travel fair
World travel trade professionals welcome UAE’s new EU visa exemptions
- Citizens of all 28 EU states can now visit Dubai with greater convenience
- Dubai’s dizzying array of year-round events showcased at ITB Berlin (5-9 March)
BERLIN, Germany, March 9, 2014: Dubai’s dynamic mix of year-round events and world-class infrastructure drew considerable interest from global travel and tourism industry professionals at ITB 2014 in Berlin, Germany, many of who warmly welcomed the United Arab Emirates’ (UAE) recent announcement granting visas on arrival for an additional 13 EU nationalities.
The Dubai Department of Tourism and Commerce Marketing’s (DTCM) participation at ITB 2014, the world’s largest annual travel trade show, was to both showcase and highlight the Emirate’s growing reputation as a compelling and vibrant choice for leisure incentive travel. News of the UAE’s new visa exemptions will further strengthen Dubai’s competitive advantage in the field internationally, allowing incentives and event organizers to offer packages to a wider range of nationalities with greater ease.
As a result of the decision, citizens of all 28 EU member states can now enter Dubai and the UAE without having previously applied for a visa. According to the UAE’s Ministry of Foreign Affairs, the new exemptions apply to citizens of Poland, Slovenia, Slovakia, the Czech Republic, Lithuania, Hungary, Latvia, Estonia, Malta, Cyprus, Croatia, Romania and Bulgaria from March 22, 2014 onward.
With 50% market share of the business events sector within the Middle East and North Africa (MENA) region, Dubai Convention and Events Bureau (DCEB), a division of DTCM, believe incentive travel will play a key role in further growing international market share of business tourism.
Speaking ahead of ITB, Hamad Mohammed Bin Mejren, Executive Director Business Tourism at the Dubai Department of Tourism and Commerce Marketing (DTCM), said: “Dubai’s profile as a business events destination and compelling leisure destination is well known. DCEB’s presence at ITB Berlin focuses on a segment that utilizes and showcases both our business and leisure credentials. With plenty to do, excellent meetings infrastructure and world-class leisure facilities and events, we have an excellent incentive travel offer and are expecting this to be a segment with continued and sustained growth.”
As showcased at ITB Berlin, Dubai provides visitors a unique blend of modernity and heritage, adrenalin and relaxation, and is an undisputed retail and gastronomy destination boasting desert, city and coastline getaway options and a broad range of hotel choices from 5-star luxury to budget value options. Visitors to the trade show, also learned of Dubai’s impressive meeting and events infrastructure that range from the colossal and grand halls of the Dubai World Trade Centre (DWTC) to smaller venues found at many of the Emirate’s 600 hotels and hotel apartments.
In terms of leisure events and activities, visitors to the pavilion also had the opportunity to learn about the Emirate’s full calendar of world-class events that this year saw the annual Dubai Duty Free Tennis Championships return to the city, the 19th edition of the city-wide Dubai Shopping Festival and the ongoing and inaugural Dubai Food Festival. The Emirate’s vast array of regular leisure options, which includes skiing at the largest indoor snow park in the world and dune bashing around the desert in 4X4 vehicles, also attracted visitors to the pavilion.
About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.
DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide. For more information about DTCM visit www.dubaitourism.ae.
About the Dubai Convention and Events Bureau (DCEB)
The Dubai Convention and Events Bureau’s aim is to further develop and increase Dubai's share of the international business events markets, whilst maximizing the economic prospects of Dubai. The DCEB’s main goal, as a division of the Department of Tourism and Commerce Marketing (DTCM), is to establish the Emirate as a premier incentive and business event destination by helping to plan, organize and manage every aspect of an event. The DCEB's service standards are accredited by Lloyd's Register Quality Assurance LRQA as part of the BestCities Global alliance of convention and visitor bureaus that aim to deliver the world's best service experience for the meeting industry. For more information about DCEB visit www.dceb.gov.ae.