New Face of Dusit.com enhances Online Marketing Efforts
Dusit International invests in the new Dusit website targeting increased online bookings and elevating the Dusit brands through online media channels
Dusit International, one of Asia’s leading hotel groups, announced its 2011 online marketing strategy with the launch of the new, more interactive www.dusit.com , and gearing up for its online marketing throughout the year.
Ms Jennifer Cronin, Vice President Sales & Marketing, Dusit International revealed
“The global traveller of today now expects 24/7 instantaneous connectivity wherever they are in the world. With the ever-fast changing technological landscape, we have made Dusit.com a priority for the future of the company. In less than three years since the last website rebuild, as a company, we have made a firm commitment to investing in the new Dusit.com and to continually upgrade to keep up with these major changes in the way we do business. The project has taken almost 12 months to finalise to this point that we are at today and will be an ongoing KPI for our online marketing efforts”.
“Dusit’s online marketing strategy will play a key role in the long term marketing activities of all Dusit International hotels and resorts this year. With a fresh look and design, easy navigation, as well as many new features we will provide an even more convenient 24/7 connectivity to guests, corporate accounts, and the travel industry to book, amend, and confirm their business or leisure trips instantly worldwide. In addition, the new Dusit website will also help us understand our customer’s behaviour better with guest history, web statistics, conversion rates and Google analytics features. With an investment of almost
USD 335,000, we aim to increase the overall online bookings through Dusit.com from 12 percent in 2010 to 25 percent this year as a minimum.”
“Our online marketing programmes will include initiatives such as Click it‟s Magic for special accommodation offers, with an increased proportion of 45 percent allocated for online advertising in our overall advertising spend. We have also invested in the utilisation of e-brochures for our MICE and Global Directories and collateral.
Social Networking has also taken a high priority with the appointment last year of the company’s first Social Media representative, with Social Media Standard Operating Procedures (SOPs) and Social Media champions at every Dusit property, responsible for all online communications activities. All of which reflects Dusit’s belief in being constantly in touch with new technologies, communications, and marketing trends. As a matter of fact we were one of the first hotel groups to ensure QR codes are inserted in all advertising collateral and we will continue to look to be ahead of our competitors in all facets of technology and new media,” said Vice President of Sales & Marketing.
The key features of the brand new www.Dusit.com include:
ü New look and feel with easy features to navigate
ü New Content Management System and CRM
ü Ability to track guest booking patterns
ü More flexible booking engine, such as rate and availability displays, more options for amendments
ü Guest history record
ü Greater Search Engine Optimisation (SEO) capabilities
ü Group bookings
ü Multi-languages including English, Mandarin, Japanese, and Arabic (coming soon)
ü New confirmation letter by brand with more helpful travel information such as weather forecasts, links to local destination guides, Google map, and others.
ü Mobile application for smart phones (available in April 2011)
Dusit International selected Ringzero Networks (Thailand) Ltd., a USA and Thailand-based Internet technology and new media business development company, to develop and implement the new Dusit.com website.
Note to Editor: Dusit International has gained more than 60 years experience in the hotel and hospitality field. Founded in 1948 by Honorary Chairperson, Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road; Dusit has since acquired a unique portfolio of deluxe hotels, building upon Thai culture and tradition to create a personalised welcome for all guests, made distinctive under the Dusit brand promise: the delivery of an ‘experience that enlivens the individual spirit no matter what the journey.’
Dusit International comprises five hotel brands: Dusit Thani Hotels & Resorts, Dusit’s second generation dusitD2 hotels & resorts, Dusit Princess Hotels & Resorts, Dusit Devarana Hotels & Resorts, and Dusit Residence Serviced Apartments. It also operates its own signature Devarana Spa.
Dusit Thani Hotels & Resorts: Dusit Thani Bangkok
Dusit Thani Hua Hin
Dusit Thani Pattaya
Dusit Thani Laguna Phuket
Dusit Island Resort Chiang Rai
Chatrium Suites Bangkok, A Dusit Thani Hotels Partner
dusitD2 hotels & resorts: dusitD2 chiang mai
dusitD2 baraquda pattaya
B-Lay Tong Resort, Phuket - managed by dusitD2 hotels & resorts
Dusit Princess Hotels & Resorts: Dusit Princess Srinakarin, Bangkok
Dusit Princess Koh Chang
Dusit Princess Korat
Royal Princess Larn Luang, Bangkok
Royal Princess Chiang Mai
Pathumwan Princess, MBK Centre, Bangkok
Bel-Aire Princess, Sukhumvit, Bangkok
Grand China Princess, Chinatown, Bangkok
Egypt: Dusit Thani LakeView Cairo
Philippines: Dusit Thani Manila
United Arab Emirates: Dusit Thani Dubai
Dusit Princess City Centre, Dubai
Dusit Residence Dubai Marina
Pearl Coast Premier Hotel Apartments, Dubai
Bahrain: Dusit Thani Dilmunia Bahrain
China: Dusit Thani Sanya
India: Dusit Devarana New Delhi
Dusit Devarana Jaipur
Dusit Devarana Rishikesh
Dusit Thani Goa
dusitD2 new delhi
Saudi Arabia: Dusit Thani Jeddah
Thailand: Dusit Devarana Resort - Phang Nga
United Arab Emirates: Dusit Thani Abu Dhabi