New feature-rich ‘Just Dine’ program by Najm Cards offers an enhanced dining experience at more than 400 of the UAE’s most popular restaurants

Dubai, UAE, 9 November 2011 – Dining culture in the UAE has evolved from a traditional pastime to becoming an engrained part of the modern day-to-day lifestyle and entertainment options enjoyed by residents and visitors. Over AED 10 million is spent on dining annually in the UAE, or approximately 10% of all credit card spend.  In keeping with the lifestyle needs of discerning customers, Majid Al Futtaim Finance has launched Najm ‘Just Dine’, a first-of-its kind dining program exclusively for card holders to further enhance its already rich value proposition.  

Najm ‘Just Dine’ is an innovative, feature-rich dining program for Najm Card holders that offers much more than existing dining programs offered to customers today. Najm ‘Just Dine’ offers the broadest and most extensive choice of restaurants, with up to 30% discount at over 400 - and growing restaurants and cafes  across Dubai, Abu Dhabi and Sharjah’s hottest dining and entertainment destinations including Dubai Marina, The Walk at JBR and Abu Dhabi’s Corniche area in addition to hotels and all major shopping malls.
Distinct features of the Najm ‘Just Dine include a dedicated table reservation service, a paperless concept with the Virtual Dining Card and the Najm ‘Just Dine’ mobile application giving users the ability to download and conveniently access full information on restaurants and deals, on-the-go. Additionally, Najm ‘Just Dine’ loyalty program rewards diners with opportunities for further value-added discounts and special offers at participating restaurants. Membership for Najm ‘Just Dine’ is hassle-free and existing Najm Card holders are automatically registered, free of cost.

“Najm ‘Just Dine’ is a value-added feature we’re pleased to introduce to our existing – and prospective Najm Card users,” said Rasool Hujair, CEO of Majid Al Futtaim Finance. “The Najm ‘Just Dine’ program enhances an already feature-rich card with the best cash  back rewards of 4%, exclusive privileges at Carrefour Hypermarkets across the UAE and value-added deals at  Dubai’s most popular entertainment and shopping destinations such as Ski Dubai, VOX Cinemas, Playnation and popular MAF fashion brands such as Jane Norman and Mexx.”

Najm ‘Just Dine’ is a program launched by Majid Al Futtaim Finance in partnership with Just Dine Marketing FZC, a premier provider of dining loyalty programs with Najm ‘Just Dine’ being the first of its kind to be introduced for credit card holders.

“We are delighted to introduce the first-ever ‘Just Dine’ loyalty concept for Najm Card holders in the UAE,” said Shanu Anand, Director and Founder of Just Dine Marketing FZC. “As a Dining Discounts and Rewards organisation, we are delighted with the benefits that we bring to a consumer and are happy to partner Najm in this initiative. The Najm Card is the ideal platform to bring ‘Just Dine’s’ extensive offer of outstanding dining deals and discounts at more than 400 restaurants across the UAE.”
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About Majid Al Futtaim Finance LLC
Majid Al Futtaim Finance LLC is a 100% owned subsidiary of Majid Al Futtaim Ventures. The objective of this venture is to fulfill our vision of becoming the consumer’s credit card and prepaid card of choice. Majid Al Futtaim Finance currently issues Najm VISA and Najm JCB credit cards and prepaid VISA cards in UAE, with plans to expand across the Middle East & North Africa.

About Just Dine Marketing FZC
Just Dine Marketing is a part of the Innovations Group, an organization with over 18 years of experience in the UAE. The objective of Just Dine is to provide a diner a rewarding Dining experience and being the first choice of consumers for their dining needs.