New projects, new opportunities and new clients…Mövenpick Hotels & Resorts prepares to get down to business at GIBTM
Upscale Swiss hospitality company to showcase 24 new projects.
Dubai UAE, 12th March 2012: Mövenpick Hotels & Resorts will be showcasing its expansion plans across the Middle East and Asia at the Gulf Incentive, Business Travel & Meetings Exhibition (GIBTM) from March 26-28.
The upscale Swiss hospitality company has 10 hotels under development in the Middle East – including properties in the United Arab Emirates and Kingdom of Saudi Arabia – and 14 new projects in Asia. Already Mövenpick Hotels & Resorts has 25 hotels in the Middle East and seven in Asia.
This year marks the fourth time Mövenpick Hotels & Resorts has taken part in GIBTM and Toufic Tamim, Vice President Sales & Marketing, Middle East Mövenpick Hotels & Resorts, said the company looked forward to strengthening existing relationships and exploring fresh business possibilities particularly in relation to its new hotel projects and the growing potential of the Asian market.
“As the travel industry continues to adapt to a challenging landscape, exhibitions such as GIBTM are an important barometer of business trends,” he said. “We have seen worldwide economic challenges in the past year and new social dynamics in parts of the Arab world. Now more than ever it is important to understand how the MICE business is changing, how we can work together in a constantly evolving business environment and, most importantly, how we can all adapt to succeed.”
2012 is shaping up to be a significant year for the Middle Eastern MICE industry, the vice president said, and expectations are high that there will be an increase in intra-regional corporate meetings; improved incentive business as well as strong performances from the Russian and Indian incentive market to the UAE.
“A key company focus is also the development of the Chinese incentive market which has the potential to triple within a few years,” Tamim said. “We have already opened our sales office in Shanghai, translated our website into Chinese and planning workshops and road shows throughout China.”
The location of the Mövenpick Hotels & Resorts stand at GIBTM will be at C120 in the Abu Dhabi Exhibition Centre and include representatives from the company’s hotels in the UAE, Jordan, Egypt, Lebanon and The Kingdom of Saudi Arabia.
About Mövenpick Hotels & Resorts:
Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16’000 staff members, is represented in 24 countries with 70 hotels and resorts currently in operation. A further 36 properties are planned or already under construction, including this year’s openings in Sharm El Sheikh and Abu Soma (Egypt), Ankara (Turkey), Chiang Mai and Koh Samui (Thailand), Palawan (Philippines) and Dubai (UAE).
Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service, culinary enjoyment and sustainable environments – all with a personal touch.
The hotel company is owned by the Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information please visit www.moevenpick-hotels.com.