NEWEST FIVE STAR HOTEL TO BE BUILT IN GSTAAD SWITZERLAND IN 100 YEARS
THE ALPINA GSTAAD WILL OPEN IN DECEMBER 2012
The Alpina Gstaad brings a new level of distinction to Gstaad’s luxury hotel scene.
The Alpina Gstaad will open in December 2012 in the heart of the Bernese Alps, a hotel within a luxury development project with an investment volume of SFR 300million which includes 11 private apartments within the hotel and 3 within a chalet, and 2 private chalets.
Located amidst a 20,000 m2 exclusive hill top area in Oberbort, the hotel is 5 minutes from the center of Gstaad village and overlooks the beautiful Saanenland. A uniquely designed entry and covered driveway on the side of a hill will welcome guests and ensure protection from the weather and that only the sight, sound and smell of nature is experienced in the restaurant terraces, hotel room balconies, garden and swimming pool.A spectacular view of the Bernese Alps can be seen from the balconies of 57 rooms and suites, bar lounge and three restaurants, wine tasting room, cigar room, spa treatment room, ballroom and boardroom. A 2,000 m2 spa will offer holistic treatments, energizing fitness and rejuvenation programs, exercise facilities and a 25 m lap pool.
International guests arriving in airports in Geneva, Zurich and Berne will take 1-3 hours to reach The Alpina Gstaad and a private airport in Saanen is located 10 minutes from the hotel for private planes or helicopters.
“We are building the newest five star hotel in Gstaad in 100 years and the architecture design will be in traditional style inspired by local Swiss alpine culture and the rugged authenticity of the Bernese Oberland. It will be a cozy and luxurious boutique hotel providing an indulgent Swiss mountain experience”, explained hotel owners Marcel Bach and Jean-Claude Mimran.
The hotel owners retained hotel consultancy Rembrandt Management Services GmbH and appointed its Managing Partner Onno Poortier as Owner’s Representative and Advisor to establish a unique and exceptional luxury hotel. Marcel Bach said, “Mr. Poortier brings to The Alpina Gstaad over four decades of development, marketing and operations experience with luxurious international hotel brands such as The Peninsula Group where he was President for 9 years. Educated and trained in Switzerland, he understands the Swiss culture, and inspires motivation and confidence among the development and management team with his knowledge, experience and warm personality.”
Commenting on his appointment, Onno Poortier said, "I am delighted to be advising the owners of The Alpina Gstaad, and the team. In a world where many claim to offer the perfect luxury experience, The Alpina Gstaad will offer a new level of distinction and authenticity. The hotel will be a blend of local traditions and global contemporary inspiration with the discretion and attention to detail reflecting Swiss luxury standards. The developers, builders and craftsmen comes from the region and designers from Europe and Asia work with lead architects Jaggi & Partner AG for a harmonious integration with the alpine environment. Designers contracted include Hirsch Bedner Associates London for the public areas and rooms, Noé Duchaufour-Lawrance for the Japanese restaurant, P49 for the spa, Chaletbau Matti AG for the wine tasting room, cigar room and Swiss Restaurant, and Jean Mus & Cie for the gardens. We also retained the services of branding company Landor Associates and international PR agencies PRCo for the UK, France, UAE and Russia; Sabine Van Ommen PR for German speaking Europe; and Meredith Pillon Marketing Communications for USA".
The Alpina Gstaad is privately owned and managed. The Managing Director is Niklaus Leuenberger, a Swiss national born in the Canton of Bern with over three decades of hotel experience in Asia, USA and the Middle East. Onno Poortier comments,” I personally recommended Niklaus Leuenberger for this exciting and high profile hotel project. He comes from the region and he is a professional hotelier with extensive international work experience with luxury hotels in many continents. He understands our discerning clientele and the challenges of working with diverse cultures. He is a motivating leader and team player, and an excellent operator who will contribute immensely towards making The Alpina Gstaad one of the finest luxury hotels in Switzerland.”
Commenting on his appointment, Niklaus Leuenberger said, “I am delighted to return to Switzerland to open The Alpina Gstaad and lead the hotel team. Together with the support of the owners and the staff, I believe that we will be successful in launching a hotel where luxury is redefined by authenticity and the highest level of warm personalized service, comfort and attention to detail. It is personally exciting for me to return to Gstaad since it was a luxury hotel experience here forty years ago that decided my career choice to be a hotelier and life has now taken me full circle.”
The history of Gstaad’s holiday region is deeply rooted and tourism dates back over a century when the train tracks extended to the Saanenland region. A genuine Alpine lifestyle still prevails in the destination with a thriving agricultural business, 80 alps with working farms and Swiss chalet style homes dominate villages which offer a diverse range of sports, events and activities. The region also became known for its finishing schools and private schools J.F.Kennedy and Le Rosey, and previous students and families of all nationalities now reside here. Gstaad has gained recognition as a world re-known mountain resort with alpine authenticity as its trademark and The Alpina Gstaad takes great pride in respecting and nurturing these traditions in the building of the hotel.
The Alpina Gstaad is owned and developed by Grand Hotel Alpina AG and privately managed. (www.thealpinagstaad.ch)