Next Gen Travelers Can Have it Now – Award-winning Marriott Rewards To Launch FlashPerks
First Major Travel Loyalty Program to Integrate Beacon Technology and Flash Offers
Dubai, UAE — July 17, 2014 — All good things don’t necessarily come only to those who wait. Marriott Rewards – Marriott International’s award-winning loyalty program– recently announced FlashPerks, a new way for next generation travelers to enjoy immediate awards and instant gratification. Marriott Rewards members can take advantage of time sensitive offers from Marriott’s global portfolio of brands and its partners. Members will be able to choose from a variety of experiences during stays, or whenever they travel via “push” messaging to their mobile devices or through the FlashPerks site.
“With the best loyalty program in the business, we are constantly innovating to provide our members new and compelling ways to engage with Marriott Rewards,” said Karin Timpone, global marketing officer, Marriott International. “With our global portfolio of brands and our ability to scale our mobile activations quickly, we are excited by these and other opportunities that marry new technologies and consumer benefits.”
FlashPerks, an additional member benefit, gives members the option to redeem points or use cash for limited-time, exclusive deals and experiences by visiting http://www.marriottrewardsflashperks.com/. Upcoming FlashPerks, which launches July 17, include member-only special offers for a pampered stay at the world’s tallest hotel, JW Marriott Marquis Dubai, or the chance for a two day test drive of an exotic car, such as an Aston Martin, Lamborghini or Porsche from Hertz Dream Cars.
FlashPerks follows the launch of PlusPoints in May 2014 that enables members to earn Rewards points through everyday social behaviors, such as tweets, retweets, Check In on Facebook and Instagram posts. Marriott Rewards members enrolled in PlusPoints receive 25 points each time they share content about Marriott Rewards or participating hotels using the hashtag #MRPoints. Members can earn points daily and see them accumulate in real time. To learn more about PlusPoints, go to https://www.marriottrewardspluspoints.com/
To support the introduction FlashPerks, Marriott Rewards will communicate with members that they can “Make It Happen”. In a targeted marketing campaign using digital and social media, member communication and event marketing, the creative will use the visual cues of quotation marks to signal an offer that a member can jump on. The campaign also encourages members to share their travel experiences, #LoveMarriottRewards and #MRPoints.
More about FlashPerks
Beginning July 17, Marriott Rewards members a series of weekly deals, including limited time offers on merchandise, hotel rooms and experiences available at www.marriottrewardsflashperks.com. For 12 weeks, Marriott Rewards will add about 10-15 flash sales each week, with each offer lasting for a limited time or until it is sold out. Among the first offers, members can access Hertz Dream Cars rentals in Miami choosing from sport, luxury and exotic vehicles for 200,000 points or a luxurious escape to the JW Marriott Marquis Dubai, the world’s tallest hotel, for 50 percent off executive suites plus 20 percent off at the spa and free lounge access.
More about Marriott Rewards
Marriott Rewards has won the Freddie Award for “Best Hotel Rewards Program in the Americas” seven years in a row and the 2011 and 2010 Frequent Travel Award for “Best Hotel Rewards Program.” Marriott Rewards ranked highest in overall customer satisfaction in JD Power inaugural Hotel Loyalty/Rewards Program Satisfaction ReportSM issued earlier this year. In addition, the program has been named best hotel rewards program by the readers of U.S. News & World Report, About.com, Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines.
To enroll and for more information about Marriott Rewards, guests can call 1-800-450-44421-800-450-4442 or visit MarriottRewards.com.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 4,000 properties in 78 countries and territories and reported revenues of nearly $13 billion in fiscal year 2013. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit http://news.marriott.com/