Oasis Centre Renews Strategic Focus to Reward Loyal Customers

Dubai-UAE: 31 July, 2011 – Oasis Centre, Dubai’s friendliest mall, today announced the launch of its brand new initiative to offer double points to members of Shukran, Landmark Group’s customer loyalty initiative, on purchases made at all partner outlets within the mall. 

Commencing on 1 August, 2011, this initiative by Oasis Centre is in accordance with the mall’s new strategic outlook, to engage customers more actively through direct channels, in addition to the conventional events and promotional route.

The exclusive tie-up with Shukran is the first in a series of similar initiatives by the mall, through which it endeavours to reach its loyal customers.
Neelesh Bhatnagar, Director – Oasis Centre, said: “As a community mall, Oasis Centre has always concentrated its efforts on reaching out to customers. This tie-up with Shukran is a very significant one because over 60 per cent of our shoppers are Shukran card-holders. Through this initiative, we will help them get the best value for their money, at a mall which houses most of the Group’s key stores.

“There is an excellent synergy between Oasis Centre’s offerings and Shukran’s strengths, which allow it to communicate with customers based on their transaction history. Through a dedicated outreach to Shukran members who shop at Oasis Centre, we aim to focus only on customers who find these offers relevant. In extending this benefit exclusively at Oasis Centre, we aim to make shopping experiences even more rewarding.” 

Shukran has a member-base of over half a million active card-holders in the UAE. Its partner outlets include Home Centre, Babyshop, Max, Splash, Shoe Mart, Koton, New Look, Q Home Décor and many others, which are amongst the anchor stores at the mall. 

Vipen Sethi, CEO, Landmark Group said: “This initiative will make it doubly rewarding for customers to shop at Oasis Centre. They can avail Shukran points and benefits even during promotional periods, making it a further enticing proposition. Shopping at Oasis Centre with their Shukran card will help customers maximise value for their spend.”

This tie-up will be fortified by adding a dedicated Shukran customer service desk in the ground level.

A mid-sized shopping mall managed by Landmark Group, Oasis Centre located on Sheikh Zayed Road houses a range of brands across categories, enticing customers with its key strengths such as convenience of shopping and excellent value-for-money and choice.

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About Oasis Centre
Located centrally on Sheikh Zayed Road, Oasis Centre offers shoppers an engaging experience in a convenient, shopping-friendly environment. Spanning a total area of 1.44 million sq. ft. and retail space of about 1 million sq. ft. with shopping spread across four levels, Oasis Centre encompasses a wide selection of brands and categories in a compact, shopping-focused format offering outstanding value for money.
The mall’s strength lies in multiple and diverse anchor stores including Home Centre, Babyshop, Splash, Shoe Mart, Lifestyle & Beauty Bay, the fastest growing electronics chain in the UAE at E-max and Q Home Décor, unique world of furnishing luxury.
Babyshop and Mothercare offer adorable options for the mall’s youngest shoppers. Dubai’s fashionistas can quench their thirst for the season’s latest trends at stores such as Splash, Max, New Look, Koton, Aeropostale, Springfield, Brands and Style Studio amongst others.
Other concepts available at Oasis Centre include Fun City, Spaces, Carrefour Express, the first Fitness First exclusively for women, Sun & Sand Sports and Nike Lifestyle, among others. The mall comes with a food court which features a delectable spread - from fast food to cafes.
There is a 470,000 sq. ft. parking facility with ample spaces to accommodate 1,650 vehicles across two basement levels, adding to the mall’s many convenience-enhancing elements.
The mall can be accessed with ease, being just off Exit 46 while driving from Jebel Ali towards Dubai and Interchange 3 while driving from Dubai towards Jebel Ali.