Oetker Collection announces affiliation with ShelterBox organisation
CSR initiative from the collection of masterpiece hotels that will support the international disaster relief charity
Dubai, March 21, 2012: The Oetker Collection, an inspiring selection of masterpiece hotels including Palais Namaskar in Marrakech, Morocco, Le Bristol in Paris, Hotel du Cap-Eden-Roc in Antibes, Château Saint-Martin & Spa in Vence and the Brenners Park-Hotel & Spa in Baden-Baden, is proud to announce its affiliation with respected international charity ShelterBox.
Providing emergency shelter and lifesaving supplies for families around the world at times of disaster, ShelterBox was founded 11 years ago and has since responded to almost 200 natural or manmade disasters in 75 countries, providing lifesaving aid for over 100,000 families.
As phase one of a proposed long-term CSR engagement with ShelterBox, the Oetker Collection has made a sustainable donation of €21,000 to the ShelterBox Disaster Fund. Each of the Oetker Collection Hotels will support this first step of the initiative, donating equally to fund 28 of the large, green ShelterBoxes that contain the tailored relief equipment needed to help a family survive in the aftermath of a disaster.
Speaking about the affiliation, Oetker Collection’s CEO Mr. Frank Marrenbach said, “As a company we understand ourselves to be world citizens with a responsibility to the social environment. We wanted to address this responsibility with a concerted Corporate Social Responsibility initiative. We chose to support ShelterBox with its European background, because of its strong credentials as a firmly established organization making a difference at the forefront of international disaster relief. ShelterBox has an impressive power to affect lives for the better.”
About the Oetker Collection
The Oetker Collection is one of the most inspiring selections of hotel masterpieces in the world. The name “Masterpiece Hotels” includes a pledge; a commitment to provide service of the highest quality, every hour of every day. The pearl as a symbol combines singularity, beauty and quality. The individual pearls bind together to form a unique pearl necklace, consolidate the establishments by making a statement in harmony with nature.
Each property is one-of-a-kind, reflecting the unique European heritage, sharing the highest level of service, exceptional and historic architecture and interiors as well as a great attention to details.
The Collection embraces
Brenners Park-Hotel & Spa - in Baden-Baden, a unique urban oasis, set in a sprawling park
Le Bristol Paris - ideally located on the prestigious Rue du Faubourg Saint-Honoré, at the heart of the city's arts and fashion district, close to the Champs-Elysées and Place de la Concorde
Hôtel du Cap Eden-Roc – located on the Mediterranean at the tip of the Cap d’Antibes
Château Saint-Martin & Spa – located in Vence, the romantic part of the French Riviera
Palais Namaskar – in Marrakech, Morocco, a modern-day Palace, opening April 6, 2012
Le Bristol Abu Dhabi - superbly located in the heart of Abu Dhabi, scheduled to open in 2013