OVER 600 HOSPITALITY BUSINESSES IN THE UNITED ARAB EMIRATES AWARDED THE 2014 TRIPADVISOR CERTIFICATE OF EXCELLENCE
Certificate of Excellence Honours Outstanding Businesses Listed on World’s Largest Travel Site
Dubai, UAE – May 22, 2014 - TripAdvisor®, the world's largest travel site*, today announced the 2014 Certificate of Excellence award recipients. A total of 625 hospitality businesses in the United Arab Emirates have been awarded this year. Now in its fourth year, the award celebrates hospitality excellence and is given only to establishments – eateries, accommodations and attractions – which consistently achieve outstanding traveller reviews on TripAdvisor.
Establishments across the globe are awarded the Certificate of Excellence and represent the upper echelon of businesses listed on the website. As of this year, holiday rentals are now also eligible to receive the award.
This year, businesses in the United Arab Emirates again excelled in the awards, with Dubai revealed as the emirates with the highest number of Certificate of Excellence winners. A total of 451 hospitality businesses in Dubai have been awarded the prestigious accolade, including 148 accommodations, 246 eateries and 57 attractions. In second place is Abu Dhabi with 134 Certificate of Excellence award recipients, including 41 accommodations, 71 eateries and 22 attractions.
“TripAdvisor is pleased to honour exceptional hospitality businesses for consistent excellence,” said Marc Charron, President of TripAdvisor for Business. “The Certificate of Excellence award gives top performing establishments around the world the recognition they deserve, based on feedback from those who matter most – their customers. From Australia to Zimbabwe, we want to applaud exceptional hospitality businesses for offering TripAdvisor travellers a great customer experience.”
When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honourees that takes into account reviews ratings. Businesses must maintain an overall TripAdvisor bubble rating of at least four out of five. Volume and recency of reviews, as well as a business’ tenure and popularity ranking are also factored into the algorithm.
According to a recent PhoCusWright* study of 12,225 respondents from around the world, TripAdvisor awards can tip the scale for businesses and help set them apart from their competitors: 65 percent of respondents are more likely to book hotels that receive awards from TripAdvisor.
Winning properties can showcase their success a number of ways, including displaying the Certificate of Excellence at their establishment, displaying the award on their website or by promoting the achievement locally.
For more information on the Certificate of Excellence program as well as access to promotional services and tips for successful PR campaigns, please visit the TripAdvisor Management Centre.
*According to PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013.
TripAdvisor® is the world's largest travel site*, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 260 million unique monthly visitors**, and more than 150 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 39 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 22 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014
**Source: Google Analytics, average monthly unique users, Q1 2014; does not include traffic to daodao.com