Parents and kids will fall in love with weekend mornings at Deira City Centre
Spend time with the family over breakfast, treat the kids with a free Magic Planet card
Dubai, United Arab Emirates, 12 March 2012 - Families who start off their weekend with a leisurely mid-morning breakfast at Deira City Centre can round off the morning with some complimentary play time at Magic Planet. It’s a new campaign called “Everyone Loves Weekend Mornings” and invites parents, children and anyone who enjoys the quieter hours of the mall to indulge in a choice of more than 55 restaurants and cafes. What’s more, with a filling meal to energise the day, any spend of AED 60 or more on breakfast can be redeemed for free credit for families to use at Magic Planet. It’s a weekend morning both parents and kids will fall in love with, only at Deira City Centre.
‘Everyone Loves Weekend Mornings’ is an ongoing campaign, making Deira City Centre the ideal family destination on a Friday or Saturday morning, which will become the trend as the weather warms up. With many of the mall’s cafes and restaurants offering special breakfast deals, Deira City Centre offers a meal suited for all tastes, budgets and food preferences. Families that dine anywhere between 10am – 1pm on the weekend at participating restaurants and spend at least AED 60 on breakfast, will get a complimentary Magic Planet card valid for 30 credits that families can use on any games or rides. What’s more, the free cards can be used any day and time at Magic Planet Deira City Centre. Parents can also double the fun when they spend AED 120 on a meal – and get two Magic Planet cards.
“Our ‘weekend mornings’ campaign rewards those families who enjoy quality time in each other’s company,” said Fuad Al Najjar, Senior Asset Director, Asset Management, Shopping Malls. “Deira City Centre offers variety, affordability and convenience of choice across our many family-friendly cafes and restaurants who offer breakfast for kids and adults. As an added treat, we’re giving families the opportunity to spend more quality time together by offering kids some free play time at Magic Planet. As an ongoing campaign, parents and kids will fall in love with Deira City Centre this – and every weekend.”
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About Deira City Centre:
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.
The Centre has over 360 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with ten world-class malls operating in the UAE, Bahrain, Oman and Egypt and three currently in development in Fujairah - UAE, Cairo – Egypt and Beirut - Lebanon. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and a host of delicious fine dining outlets.
Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor-outdoor waterpark.