PHIORO SUPPORTS MAKE-A-WISH CHILDREN’S CHARITY AT CHOCOL’ART DUBAI
Exquisite Chocolate Jewellery by Phioro - Simply Irresistible!
Phioro Jewellery is making its foray into chocolate at this year’s Chocol’Art Dubai Event on 30th March in aid of ‘Make-a-Wish UAE’ children’s charity. Phioro and chocolate creation company Xocolart have teamed up to create a stunning set of Chocolate Jewellery, who would have thought you’d be munching on your accessories! Positively edible, and yet exquisite in form and elegance, the jewellery is not to be missed at this exciting and interactive event.
Clare has chosen to use Audrey Hepburn’s character in Breakfast at Tiffany’s to inspire the style of the chocolate jewellery, as the theme for this year is ‘Art at the Movies’ – Clare says, “Bubbly, extrovert and indescribably elegant are the elements that I wanted to reflect in my design.” Clare was also fascinated in the psychology behind why we love chocolate so much, this drove the design forward into a tumbling waterfall of blended chocolate, dripping into white chocolate pearls. The result is a set of jewellery that leaves you craving for more.
Phioro will also be donating a stunning one-of-a-kind 18 carat rose gold pendant with champagne diamonds and smokey quartz stone for the event. The chocolate coloured jewel will be auctioned off on the night to the highest bidder with the proceeds going to the Make-a-Wish Foundation UAE.
Clare Pardoe launched Phioro in Dubai in December 2010. She specialises in custom designed jewellery that tells the owner’s individual story within its form and beauty. The designer and owner says, “As soon as I heard about Chocol’Art I couldn’t take my mind off the idea of creating irresistible, edible, jewellery. I wanted a way to convey the emotion that my customers experience when they connect with jewellery that is inspired by their own personal story, encompassing the sentimental attachment that forms with this deep connection and that indescribable ‘feeling’ we all get from chocolate! ”
Fast becoming the most exclusive bespoke jewellery house in the Middle East, Phioro is a boutique company that specialises in exclusively custom-designed pieces and limited edition jewellery. This ensures customers have handmade, innovative, and unique pieces that are guaranteed to be rare and precious. Phioro considers its jewellery designs as objets d’art. As a limited edition, each piece is discreetly marked with its own number.
The label Phioro is inspired by ‘Phi’ the golden number, which is said to represent the ‘theory of beauty’ and was used by Leonardo da Vinci to calculate the proportions of his ‘Vitruvian man’. The ‘Phi’ ratio is also applied to every design in order to ensure each piece is balanced and has the correct proportions. The second part of the name “Oro” is translated from the Italian word for gold, which is the main material used in each collection.