PREMIER INN – DUBAI INTERNATIONAL AIRPORT (DIA) RANKED NO.1 BUSINESS HOTEL IN DUBAI
TripAdvisor ranking places Premier Inn in the top slot out of 401 hotels
December 2010, Dubai: Premier Inn, the UK’s leading value for money hotel brand, that has been operating in the Middle East since 2008, has now been ranked by TripAdvisor contributors as the number one hotel for business in Dubai.
The pioneering value for money hotel brand continues to transform the region’s hotel room market through a unique business model that offers a really comfortable room, unrivalled customer service and consistent value for money, even during periods of high demand.
Premier Inn’s Managing Director in the Middle East, Darroch Crawford said, “We are delighted to be ranked the number one business hotel in Dubai according to TripAdvisor. Premier Inn’s successful formula; offering a hotel service in prominent locations at value for money prices, will ensure that our customer base will continue to increase dramatically in the region”.
Premier Inn currently operates hotels at Dubai Investments Park, Dubai Silicon Oasis and Dubai International Airport, and has recently announced the acquisition of new sites in Qatar and at Abu Dhabi’s National Exhibition Centre and International Airport.
Crawford continued, “Our growth has remained consistent and on schedule since opening, in 2008, our first hotel at Dubai Investments Park. Our strategy has been to meet the increasing need for value for money in the business travel sector.”
Although in recent times companies have scaled down employee business travel across the world due to economic pressures, there is still a need to conduct business and service clients. Premier Inn’s unique value for money offering has ensured that businesses have been able to continue to send employees but at drastically reduced costs and, importantly, without a perceptible difference in service level.
Crawford concluded, “We keep a very close eye on sites such as TripAdvisor to ensure that we stay on top of what our guests are saying about us. Their comments are imperative to our business growth, and to be voted number one business hotel out of 401 demonstrates that we may be getting it right.”
Premier Inn is the UK's biggest and fastest-growing hotel brand with over 580 hotels and in excess of 43,000 rooms across the UK and in Ireland. Premier Inn bedrooms in the GCC are 24m² and feature en-suite bathroom with bath, shower and bidet, 32in flat screen TV and free internet access. Each room can comfortably sleep up to two adults and two children at no additional cost.
All Premier Inns have a restaurant, a bar and a rooftop swimming pool.
Premier Inn opened its first international hotel in Dubai in April 2008, a 308 bedroom property in Dubai Investments Park. Hotels in Dubai Silicon Oasis and at Dubai International Airport opened in May 2009 and January 210 respectively.
Premier Inn was confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008, 2009 and 2010.
Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotel and restaurant sectors. It’s brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.
Whitbread PLC employs over 33,000 people and serves 8.5 million customers every month in its 1,500 outlets across the UK.