Premium Coffee Brand Julius Meinl Claims Guinness World Record
World’s biggest Cappuccino made by 350 baristas with over 100kgs of coffee beans Coffee leader eyes expansion in Middle Eastern market with innovative concepts
5th September 2012, UAE; Premium coffee brand Julius Meinl has just entered the record books by brewing the world’s biggest cappuccino at a huge event in Zagreb, Croatia to celebrate its landmark 150 year anniversary.
More than a thousand baristas from all over the world worked for over four hours to create this monumental cup of coffee with more than 100 kilograms of Julius Meinl coffee making 10,000 shots of espresso and 1,200 litres of frothed milk. A cappuccino is traditionally made up of one part espresso, one part warm milk and one part milk foam.
Speaking about the world record Ali Elyaderani, Dubai-based Managing Director of exclusive local Julius Meinl supplier Merchant Star International said; “Claiming this World Record reinforces the leading position of Julius Meinl and we are very proud to be part of such a dynamic group. The team in Croatia did an amazing job in successfully creating the world’s biggest cappuccino. The company has been making history for over 150 years and its global reputation as a provider of premium products is definitely on the rise and we are focusing our efforts on its expansion in the Middle East.”
Merchant Star International hold several exclusive partnerships with various hotel groups in the Middle East to provide beverage solutions and is currently looking into developing a range of Julius Meinl co-branded coffee shop concepts that will be launched in the first quarter of 2013.
“Julius Meinl’s philosophy is about quality and achieving landmarks that set it apart from other brands. This is exactly what we aim to do in the region thanks to impressive global growth for Julius Meinl over the last decade, and we will take inspiration from this new World Record and translate this into new projects and products,” added Elyaderani.
The Meinl story began in 1862 when Julius Meinl I. opened his first grocery store, selling spices and green coffee in the center of Vienna. He created coffee blends and was the first to offer them freshly roasted for sale. Julius Meinl had found a new market and his innovation saved customers the challenge of roasting the green coffee beans on their kitchen stoves. Selling coffee roasted maintained a constant, reliable quality coffee blend. This innovation was accepted by the Viennese with enthusiasm and brought the young man great success. In 1891 Julius Meinl opened a modern roasting plant on the very site where the retreating Ottoman army had left the green coffee beans over 300 years earlier. Since then 5 generations of the Meinl family have been supplying customers with the world's finest coffees.