R Hotels inks deal with Accor for ibis Styles
The group’s new hotel in Jumeirah aims to be the first operational ibis Styles in the UAE
AJMAN, UAE (April 29, 2015) – R Hotels proudly announces that the frame work for a franchise agreement has been established with Accor Hotel Services Middle East to franchise an upcoming ibis Styles hotel in Jumeirah. The property is expected to open in the second half of 2015.
The ibis Styles Jumeirah hotel aims to be the first operational ibis Styles in the UAE. The 191-key hotel will target both leisure and business travellers looking for reasonably-priced accommodation within a central location in Dubai. Strategically situated in Al Mina Road in Jumeirah, ibis Styles Jumeirah will feature a combination of rooms and suites, an all-day dining restaurant, banquet facilities, gym and swimming pool, concept spa, meeting rooms, business centre, and retail space.
Commenting on the new partnership, Sumair Tariq, Managing Director, R Hotels, said: “The group is delighted to sign up with an esteemed group such as Accor, and we are positive that this partnership will bear fruitful results for both parties. This is an exciting time for the UAE hospitality industry and R Hotels is poised to establish our mark by teaming up with notable brands, expanding our portfolio in key locations and offering suitable products to the right market.”
Christophe Landais, Chief Operating Officer, Accor Hotel Services Middle East, said: “We are privileged to have signed our inaugural agreement with R Hotels. Our two groups share a similar, ambitious vision for the region which will surely result in further, great opportunities for future partnership. The ibis Styles Jumeirah will for the first time offer a lifestyle accommodation experience in central Dubai, while maintaining the ultimate promise of modernity, simplicity and wellbeing at the best price. We hope these key, complementary values of the ibis brand will positively inspire the mood of our guests.”
ibis Styles hotels, together with ibis and ibis budget, belong to the ibis family, which guarantees the highest level of comfort in its economy category. The ibis brand has proven to be a favourite among guests who opt for a smart, chic and welcoming yet cost-effective stay.
ibis Styles Jumeirah will be R Hotels’ fifth property in the UAE. The group currently owns and manages Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman, Ramada Downtown Dubai, and Hawthorn Suites by Wyndham in Jumeirah Beach Residence. R Hotels also announced the opening of its sixth property at The Palm, which is expected to open in the last quarter of 2016.
About R Hotels
R Hotels is the hospitality management division of the Ajman-based R Holding. Established in 2008, the company presently owns, operates and manages four hotels across the UAE – Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman, Ramada Downtown Dubai and Hawthorn Suites by Wyndham. R Hotels aims to grow its business by developing and acquiring new hotels in key locations, and establishing suitable franchise affiliations. The company takes pride in its professional and efficient management team and hotel staffs, and confirms its positive stature in the hospitality sector with its high-quality accommodation and facilities, matched by top notch service.
Accor HotelServices Middle East
Accor HotelServices Middle East is one of the fastest growing hospitality groups in the Middle East. Currently, the Group’s regional portfolio includes a total of 70 operational hotels representing 17,219 rooms in ten countries. Among the existing global brands ranging from Sofitel, Pullman Novotel, Mercure and ibis, new brand such as Adagio is emerging as strong players in the region.With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed – Accor Académie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
About ibis Styles
ibis Styles is the brand of economy hotels with unique personalities and multiple design of Accor, the world’s leading hotel operator, present in 92 countries with 3,700 hotels and 180,000 employees.These hotels come in a host of different styles and all feature simplicity, comfort, quality and conviviality. Located in or close to city centers, each property offers an upbeat, stylish, relaxed and fun setting. The brand is distinctive for its “all-inclusive” package which includes the room, an all-you-can-eat breakfast buffet, high speed Wi-Fi Internet access and a host of other little extras. At the end of December 2014, the network comprised 277 hotels in 24 countries.