Radisson Blu hotels launch “Experience Meetings”
New concept harmonizes meeting essentials and delivers high-end products & services
Radisson Blu, Europe’s largest upper upscale hotel brand known for unique service concepts, today launched “Experience Meetings”: This new concept for meetings and events harmonizes the meeting essentials: breakout rooms, food and connectivity with the intangibles: service, satisfaction and sustainability. “Experience Meetings” is the newest attractive offering at 255 participating Radisson Blu hotels with a total of more than 2,200 meeting rooms in 55 countries across Europe, the Middle East and Africa (EMEA).
“The meeting segment is our key business. “Experience Meetings” provides our guests with a consistent high standard of products and services – from the first to the last phase of their booking – and supports our ambitious revenue generating activities”, commented Olivier Jacquin, Senior Vice President Sales, Marketing and Distribution at Rezidor, operator of Radisson Blu in EMEA.
“Experience Meetings” already begins with the easy planning and booking process. Regardless of the size and location of the meeting, Radisson Blu has come up with a variety of tools and services such as a sophisticated search engine (www.meetings.carlsonrezidor.com), and will be rolling out enhanced hotel web pages for meetings along with 3D floor plans.
Three elements mark “Experience Meetings”: The first is Brain Food; an innovative and responsible food & beverage solution developed by skilled chefs and nutritionists. Brain Food serves fresh, well-balanced and primarily locally sourced low-fat & low-sugar items: lots of fish, whole grain products, fruits and vegetables that keep the guests’ blood sugar level constant and help them to stay concentrated and to lower their stress level. The second is the Brain Box: a breakout room for participating hotels designed to elevate efficiency and to stimulate creativity. The Brain Box is equipped with a flexible furniture layout like movable lounge chairs and cushions, with adjustable light systems, and special tools like plexi-glass walls to write on. The third element is to enable connectivity: All Radisson Blu properties offer free and fast WiFi for all meeting delegates.
Intangible components ideally complement the new meeting concept: All Radisson Blu hotels follow the service philosophy “Yes I Can!” with a positive and pro-active service approach, and give a 100% guest satisfaction guarantee. Guests can also participate in engaging Responsible Business activities and make their meeting paperless. Members of Radisson Blu’s loyalty programme Club Carlson for Planners (exclusively offered to meetings, conventions and special event planners) will benefit from an automatic offset of the carbon dioxide emissions from any meeting that a member has booked.
About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 430 hotels in operation and under development with 95,000 rooms in 70 countries.
Rezidor operates the brands Radisson Blu and Park Inn by Radisson in Europe, Middle East and Africa, along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also operates and develops the lifestyle brand Hotel Missoni.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held, global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.
The corporate office of the Rezidor Hotel Group is based in Brussels, Belgium.
For more information visit www.rezidor.com