RADISSON BLU SHAKES UP ASIA PACIFIC
Leading Hotel Brand Unveils Signature Cocktails to Launch Third Blu Day
Singapore (18 September 2013) – Radisson Blu, one of the world’s leading hotel brands, is gearing up for its annual Blu Day on 27 September – a showcase of the brand and its celebrated hallmarks including free Internet, Yes I CanSM spirit of service and 100% Guest Satisfaction, across its portfolio of 40 Radisson Blu hotels in Asia Pacific. The annual brand day is a great way to celebrate with guests and employees and showcases the World of Radisson. The third phase of a three-year strategic brand campaign in Asia Pacific is focused on driving preference by engaging with the unique essence of the Radisson Blu brand and hotels.
To kick-start Blu Day celebrations, nearly 40 Blu bartenders from Sydney to Cebu, Shanghai to Hyderabad, got creative and experimented behind their bars to compete head-to-head to mix a cocktail reflective of the brand’s iconic, contemporary and sophisticated style. All vying for the ultimate reward of seeing their own creations added to the Blu Signature Drinks menu and presented at every Radisson Blu hotel across Asia Pacific in time for Blu Day, the competition was intense. After multiple rounds of judging, two winning drinks were selected: BOLD Blu Sapphire cocktail and BREEZY Blu Topaz mocktail.
Winning bartender Ashmeet Grover, Captain of the Savannah Bar in Radisson Blu Plaza Delhi, was the architect behind the winning drinks. Owing his inspiration to the prized blue sapphires mined in Kashmir, used extensively by the Fifth Mughal Emperor to decorate his royal peacock throne, BOLD Blu Sapphire is a delicate combination of Johnnie Walker Double Black®, Bombay Sapphire® gin, Drambuie® and Blue Curacao, with a hint of orange and served with a sugar ball.
BREEZY Blu Topaz, on the other hand, was inspired by the captivating and inspirational nature of the prized gemstone. It combines Blue Curacao (non-alcoholic), simple sugar syrup, fresh lime juice and mint leaves and is served with a sugar ball.
Lucinda Semark, Executive Vice President, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group said, “We are so pleased to be celebrating Radisson Blu Day in every one of our 40 hotels again this year. This gives us the opportunity to engage our customers by involving them in Radisson Blu Day. As part of our three-year strategic brand campaign, this year we are focusing on brand engagement to drive preference for Radisson Blu and Blu Day provides us with a cohesive platform to achieve this across all our hotels in Asia Pacific. Ashmeet’s new Blu Signature cocktails will form part of our guest engagement program, reflecting the brand’s distinctive innovation and creativity across Asia’s celebrated cities and resorts.”
For more information on the Blu cocktails, visit radissonblucocktail-apac.com or scan the unique QR code. Guests who visit this site and provide feedback on the drinks can get 10 per cent off best available rates and 2,000 bonus Club Carlson Gold Points for their next room stay, on new reservations made between now until 30th December 2013.
About Radisson Blu
Radisson Blu is one of the world’s leading brands with more than 290 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of World of Radisson features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the HOTELS DESIGNED TO SAY YES!TM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu properties are located in prime locations and in major cities, airport gateways and leisure destinations across the world.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). The group plans to grow the portfolio to nearly 1,500 hotels in operation and under development by 2015. In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 85,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.