RADISSON BLU “TURNS YOUR WORLD BLU” FOR SUMMER TRAVEL
Radisson Blu Launches Campaign with Contest to Win Trip Around the World to Not One—but a Customized Collection of Dream Destinations—as well as Seasonal Offers to Hotels Around the World
SINGAPORE (June 5, 2013) – Radisson Blu, one of the world’s leading hotel brands, is hoping to “Turn Your World Blu” this summer. The campaign features an online contest with a chance to win a trip around the globe with stays at the Radisson Blu hotels of your choice, as well as highlights a variety of original summer offers at Radisson Blu hotels around the world including Asia Pacific.
“Wherever you most want to visit in the world—and whatever you most want to do—Radisson Blu can turn your dream into a reality,” said Rose Kutzli, vice president, Branding. “With over 270 hotels in operation in 62 countries, Radisson Blu hotels span every corner of the world, and each hotel offers an experience more unique than the next.”
To enter the “Turn Your World Blu” (http://www.contest.radissonblu.com) online contest, visitors are asked to identify the perfect places and things they most wish to do on a dream vacation. From “Blu skies, sun and beaches” to “The Blu period: art & museums” to “New Blu you: learning hot new skills,” these choices highlight a wide variety of experiences possible at Radisson Blu hotels. Participants must also complete two quick, playful questions about the Radisson Blu brand and their dream destination.
One lucky winner will be chosen from contestants who are able to creatively describe why they wish to visit their dream destination. The “Dream Trip for Two,” consists of not just one, but a customized collection of up to 30 free nights at their favorite Radisson Blu hotel destinations around the world, plus Round the World Flight Award Tickets for two from the Lufthansa Miles & More program. The contest is open between now and August 15, 2013. Complete details, including official rules, are available online at (http://www.contest.radissonblu.com).
“Turn Your World Blu” also showcases a wide variety of exciting getaways ideal for summer travel. Guests who stay at participating Radisson Blu hotels in Asia Pacific can enjoy up to 30% off the Best Available Rates for a minimum two-night stay. The booking period is from now to September 20, 2013, for stays between June 17, 2013 and December 30, 2013. Visit www.radissonblu.com/turn-your-world-blu and www.radissonblu.cn/turn-your-world-blu to book your hotel.
“Asia Pacific is turning a cool Blu this summer with irresistible holiday experiences and fabulous hotel stay experiences. Be delighted by the World of Radisson service offerings while staying in our Radisson Blu hotels and at the same time, make the most of your dollar and have a longer leisurely summer. This summer is a great time to see an array of diverse and interesting destinations in Asia Pacific where Radisson Blu hotels have become the best places to explore new cities and locations,” said Lucinda Semark, executive vice president, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group.
Radisson Blu is recognized as one of the world’s leading upper upscale hotel brands. Highly anticipated recent openings in the in Asia Pacific include: Radisson Blu Hotel Shapingba, Radisson Blu Plaza Chongqing, Radisson Blu Resort Wetland Park Wuxi, Radisson Blu Hotel Ludhiana, Radisson Blu Hotel Ahmedabad, Radisson Blu Hotel Chennai City Centre, Radisson Blu Hotel Ghaziabad, Radisson Blu Hotel Jaipur Airport, Radisson Blu Hotel Nagpur and Radisson Blu Plaza Hotel Hyderabad Banjara Hills in 2012. Several more Radisson Blu hotels are slated to open in the region later this year, including Radisson Blu Plaza Bangkok, Radisson Blu Hotel Kolkata Hastings, Radisson Blu Plaza Hotel Mysore and Radisson Blu Hotel Guwahati.
About Radisson Blu
Radisson Blu is one of the world’s leading brands with more than 356 hotels in operation and under development in 77 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of World of Radisson features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the HOTELS DESIGNED TO SAY YES!, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu properties are located in prime locations and in major cities, airport gateways and leisure destinations across the world. For additional information, visit www.radissonblu.com.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson SM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.