RADISSON BLU’S #BLUROUTES PROGRAMME ON TRACK FOR MIDDLE EAST LAUNCH
New programme to provide guests with running and cycling routes at select Radisson Blu hotels
· Middle East programme to include routes in eight properties
Doha, (Oct. 4, 2014) – Radisson Blu®, one of the world’s leading hotel brands, today unveiled details for the #BluRoutes programme in the Middle East. #BluRoutes provides guests with running and cycling routes at select Radisson Blu properties.
#BluRoutes provides guests with routes that begin and end at a chosen Radisson Blu property. The programme has been designed to help visitors maintain their exercise routines while travelling. In the Middle East, #BluRoutes will be launched initially in Radisson Blu hotels in the United Arab Emirates, Kuwait and Bahrain and will be rolled out in more properties over the next few months.
“Our guests, whether they travel for business or leisure, typically have packed schedules with little downtime. Because of this, habits like exercise or physical fitness end up very low on their list of priorities,” said Mark Willis area vice president Middle East and sub-Saharan Africa from The Rezidor Hotel Group. “With #BluRoutes, we hope to change this scenario in an engaging, fun way. We constantly try to find ways to provide holistic services that contribute to the well- being of our guests so this programme offers them a way to not only maintain their fitness during their stay, but also a chance to experience the sights of the city around them.”
Participating hotels will have one or more routes of varying distances and degrees of difficulty that start and end at the hotel. Guests may access #BluRoutes via the hotel’s web site, or request a printed map from the hotel’s reception desk.
With over 275 hotels in 62 countries, Radisson Blu properties can be found in prime locations, including major cities, airport gateways and leisure destinations around the world. The hotel group’s Middle East portfolio includes 30 properties across 10 countries.
For more information on #BluRoutes, please visit http://www.radissonblu.com/bluroutes.