RADISSON BRAND IS NUMBER ONE IN ASIA PACIFIC
Global benchmarking index places the Radisson brand in the top spot for customer satisfaction
Singapore (February 14, 2013) – Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced that its Radisson brand has topped the list in the upscale category in Market Metrix 2012 Top 10 Brands by Customer Satisfaction, having achieved the highest customer satisfaction scores among hotel brands in Asia Pacific.
Radisson brand scored an impressive 83.6 for customer satisfaction, ahead of its competitors. According to Market Metrix, “Radisson, Asia Pacific’s top‐scoring brand, is finding success with new room concepts, new restaurant concepts and a series of new service concepts that focus on the guest experience. Radisson’s properties in this region receive high scores for hotel ambience and making guests feel elegant and pampered.”
“We are really encouraged to see that travelers from around the world have given our Radisson brand their vote of confidence. Customer satisfaction is a priority at all our hotels and having claimed the top spot based on detailed guest feedback reaffirms that we have the right strategy and people to deliver a great guest experience. Our hotel teams have delivered yet again by successfully living up to the Radisson service philosophy and we look forward to welcoming even more guests into the World of Radisson as the brand continues to grow in Asia Pacific,” said Simon C. Barlow, president, Asia Pacific, Carlson Rezidor Hotel Group.
Radisson is a two-tiered brand, offering a choice of first class hospitality experience at Radisson Blu hotels and an upscale experience at Radisson hotels. There are currently 39 Radisson Blu hotels and 12 Radisson hotels in operation across Asia Pacific, in locations such as Bangkok, Beijing, Cebu, Dhaka, Delhi, Fiji, Melbourne, Phuket, Shanghai, Sydney and Tahiti. There are 32 more Radisson Blu hotels and 8 more Radisson hotels in the Asia Pacific pipeline.
Backed by a 100% Guest Satisfaction Guarantee, Radisson is one of the world’s leading hotel brands, delivering vibrant, contemporary and engaging hospitality. It is characterized by its unique Yes I Can! service philosophy. Radisson hotels are first-class, full-service hotels that offer a range of “World of Radisson” services and amenities that have been created specifically to be empathetic to the challenges of modern travel. Some of the unique World of Radisson services include Business Class rooms that offer upgraded amenities and services, such as 3-Hour Express Laundry, high-speed Internet and complimentary breakfast with Grab & Run.
The Top 10 list is part of the Market Metrix Global Hospitality Index (MMHI), developed by Market Metrix, a leading provider of customer and employee feedback solutions for hospitality companies worldwide. The index is one of the most comprehensive, independent comparisons of hospitality brand satisfaction, providing feedback on more than 300 brands. Data is collected from over 40,000 travelers around the globe, with guests providing over 200 details about their most recent hotel and casino experiences, and customer satisfaction scores are based on the average rating of 14 product and service questions.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 81 countries and territories, a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn, and Brussels, Belgium.