Ramada Ajman occupancy crosses 90%
Ramada Hotel and Suites Ajman marks its third consecutive year as the top-performing hotel in the northern emirates, by achieving an average occupancy rate of more than 90 per cent in 2013.
The property sold a total of 124,000 room nights in 2013, surpassing 2012’s record of 105,000.
57 per cent of its total bookings are from the leisure segment, with guests from the CIS regions on top of the nationality mix, followed by Germany, the GCC, India and Pakistani markets.
Iftikhar Hamdani, general manager of Ramada Hotel and Suites Ajman, noted that the hotel’s occupancy throughout the year has not gone below 90 per cent, even during off-peak seasons and the demand is expected to rise in 2014. In fact, Ramada Ajman had increased its room inventory in the last quarter of 2012 with the opening of 60 rooms to accommodate the influx of guests.
Hamdani said: “We have a very positive outlook in 2014 and we intend to maintain our position as the top hotel in the northern emirates. Tourism in Ajman is booming thus, the demand for rooms will continue to increase. There is a need to add at least 200 more rooms in the emirate to be able to cope with this high demand.”
He said that the property’s main markets will remain Russia and Germany, but that the Turkish market is gradually picking up. With Dubai’s recent win to host World Expo 2020, Hamdani added that he expects an increase from the corporate and Mice segment with the onset of various projects across all emirates.
Hamdani said: “We take pride in our achievements in 2013, and we attribute these to the different initiatives and strategies of the management team, along with the steadfast commitment, dedication and first-rate service of all our staff.”
Source:- Khaleej Times