Ramada Ajman retains lead in Northern Emirates with 92% occupancy in 2015
Sees increase in RevPAR by 7%
Ajman, UAE, (December 27, 2015) – Ramada Hotel & Suites Ajman continues to lead the hotel occupancy rate in Northern Emirates, achieving an average occupancy of 92% for the year 2015 and surpassing its 2014 figures of 89%.
A top-performing hotel for the past five years, the 388-key four-star property enjoyed high occupancy throughout the year, averaging as high as 90% even during the summer season. The hotel’s RevPAR also increased by 7% compared to 2014. The property sold a total of 129,000 room nights in 2015, surpassing the 2014’s record of 125,000.
Iftikhar Hamdani, General Manager, Ramada Hotel & Suites Ajman, commented: “2015 has been a great year for us and we are positive that 2016 will bring us better results. New segments and markets have been signed to attract more tourist arrivals in Ajman and we are diligently working hand-in-hand with Ajman Tourism Development Department (ATDD) to boost tourism in our emirate.”
The hotel welcomed a total of 150 nationalities for the year 2015, which is topped by the Indian market with 14% of the total mix, and followed by Russians, Pakistanis and UAE nationals, each with 8% of the share. The property also welcomed different sports teams from Asia and Middle East, contributing to its excellent hotel performance for the year.
Hamdani adds, “We aim to maintain the arrivals from Indian and Pakistani markets through additional road shows and visits, as these can generate significant impacts on how we’ll fare in 2016.”
Expanding its market reach, Ramada Hotel & Suites Ajman is also looking at strengthening its presence in the CIS, Germany, Turkey and East Europe, specifically Lithuania and Poland.
R Hotels, the owning company of both Ramada Hotel & Suites Ajman and Ramada Beach Hotel Ajman, recently announced the construction of a 182-key property in Ajman Corniche, confirming the increasing demand of hotel rooms in the emirate.
Noting Ajman’s rising status as a tourist destination, Hamdani reveals: “New hotels and property developments have been announced and we are all excited to see added attractions in the emirate. The competition will be tougher for the hospitality players but we welcome this as an opportunity to improve our products and offers and reinforce our sales strategies.”
About Ramada Hotel and Suites Ajman
Ramada Hotel and Suites Ajman is the premier accommodation at the heart of UAE’s emirate on the rise. Conveniently located along Sheikh Khalifa bin Zayed, the hotel provides easy access to the UAE’s main airports, commercial centres and cultural attractions. With its spacious and stylish accommodation, Ramada Hotel and Suites Ajman caters to both business and leisure travellers, whether on short trips or long-term stays. The hotel offers modern comforts matched with unparalleled service. Guests can enjoy sumptuous food selection at Orchid Restaurant, R Cafe and the 24-hour room service, as well as the hotel’s first-rate facilities including a gym, indoor swimming pool, spa, and free access to its exclusive beach club.