Ramada Downtown to strengthen brand awareness in World Travel Market 2012
The property to highlight its convenient location and competitive rates
Dubai, UAE (October 30, 2012) – Ramada Downtown Dubai, located in Dubai’s most prestigious and vibrant district, will attend the World Travel Market 2012, the leading global event for the travel industry, to strengthen brand awareness and establish the property as the preferred hotel destination in downtown area with its excellent location and competitive rates.
The Ramada Downtown delegation, lead by its General Manager, Wael El Behi, will be present as trade visitors and will be part of the exhibition stand of Wyndham and Ramada Hotel Group. Every year, the property sends delegation to the must-attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.
El Behi commented: “We expect some fruitful results this year. Interaction with the international market on a single platform like WTM always helps us maximise our visibility and eventually establish contacts, which leads to favourable business. Our hotel’s excellent location, with proximity to Dubai’s iconic landmarks including Burj Khalifa, Dubai Mall, Dubai Fountain and the business hubs, will be our key selling point.”
This year, the UK market currently stands 4th in the property’s top nationality mix and Ramada Downtown looks forward to a healthier European mix in the months following the World Travel Market. El Behi said, “Travellers from the UK choose the downtown area because of its convenient location. Thus, we want to ensure maximum customer satisfaction to generate continuous business with the top travel agents based in UK and increase the flow of travellers.”
In addition to UK market, Ramada Downtown Dubai aims to attract niche markets including leisure travellers from Germany, France, Italy and Eastern Europe.
About Ramada Downtown Dubai:
Ramada Downtown Dubai is located in Dubai’s prime district – Downtown Dubai, adjacent from the world’s tallest building, the Burj Khalifa, the world’s largest shopping destination, The Dubai Mall as also with great views on Dubai Fountain. Offering large, comfortable and well appointed suites, it boasts one of the best views of Burj Khalifa up close and is fast becoming the most recognized name in Dubai’s hospitality sector. It provides guests a uniquely exciting experience of inner-city Suite living combined with all the facilities and services of a first-class hotel and is a true ‘home away from home.’ Featuring a gymnasium, a large outdoor pool, meeting rooms, business centre, overlooking Burj Khalifa and Dubai Mall as well as the Dubai Fountain, the property offers guests a luxurious and an extensive range of possibilities in the heart of Dubai. With a full range of support services one can stay stress free on top of work commitments and enjoy the tranquillity of the property. Next door, a short stroll away you find branded convenient store and pharmacy. As an alcohol-free hotel with a number of innovative products and services, Ramada Downtown Dubai is an ideal destination for either a short break or an extended family holiday for all GCC families and discerning corporate and leisure travellers.