Ras Al Khaimah fortifies German ties at ITB Berlin
Ras Al Khaimah Tourism Development Authority leads delegation of six high profile tourism partners to Germany for ITB Berlin 2014
(Ras Al Khaimah, UAE - 06 March 2014): Ras Al Khaimah Tourism Development Authority (TDA) leads a tourism delegation to Germany for ITB Berlin, 5-9 March 2014, as part of the emirate’s strategy to continue building its reputation globally as a premier affordable luxury and adventure travel destination.
The delegation, led by Ras Al Khaimah TDA’s CEO Steven Rice, will include nine co-exhibitors: Hilton Worldwide, The Cove Rotana Resort, Banyan Tree Al Wadi and Banyan Tree Ras Al Khaimah Beach, Bin Majid Hotels & Resorts, Rixos Bab Al Bahr, Marjan Island Resort & Spa, World of Travel and RAK Airport.
At ITB, Ras Al Khaimah TDA will be showcasing the latest openings in Al Marjan Island, which is the first man-made island project to be developed within Ras Al Khaimah and consists of a cluster of five coral-shaped islands extending over 2.7 million square meters; as well as our future plans and opportunities for investment in the emirate.
Ras Al Khaimah is fast establishing itself as a global tourism brand with huge potential for investment, capitalising on its diverse landscape, rich heritage, temperate climate and top-notch hotels and resorts, which together make Ras Al Khaimah a fabulous, affordable luxury destination for leisure and adventure travel on the local, regional and international levels.
Historically, Germany is one of Ras Al Khaimah’s top three source markets, which together with the United Arab Emirates and Russia account for over 70% of the visitors to the emirate.
Steven Rice, CEO of Ras Al Khaimah TDA, is attending ITB Berlin and commented: “Our presence at ITB comes as a testament of our commitment to continue strengthening our ties with Germany, as one of our top source markets; and exemplifies our initiatives to further grow the emirate’s brand presence, which with its temperate climate, stunning landscapes and vast outdoor adventure offering, is fast establishing itself internationally as a premier global affordable luxury destination.”
Ras Al Khaimah Tourism Development Authority’s stand at ITB Berlin is located in Hall 22.A/ 101.
About Ras Al Khaimah Tourism Development Authority (RAK TDA)
The Ras Al Khaimah Tourism Development Authority (RAK TDA) was established in May 2011 as a Government of Ras Al Khaimah entity. Its purpose is to develop and promote the Emirate’s tourism infrastructure and potential both domestically and abroad, and establish the Emirate of Ras Al Khaimah as a premier affordable travel destination.
Clear strategic goals and targets have been set by RAK TDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013, and increasing the Emirate’s total hotel and resort room inventory to 10,000 keys by 2016.
In order to achieve its goals, RAK TDA has a Government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry, to develop the Emirate’s tourism infrastructure and attractions and to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
RAK TDA promotes the Emirate’s tourism products and services through a variety of activities, including: research and analysis of future tourism projects and current trends; representation of Ras Al Khaimah at tourism industry at overseas travel shows; educating travel professionals on Ras Al Khaimah’s unique attractions through workshops, roadshows, familiarization and training programmes; coordinating and implementing joint initiatives with key travel industry players; branding and marketing strategies to encourage tourism and investment into the Emirate; media and consumer campaigns and promotions; hosting leading sporting, cultural, trade and CSR events.
About Ras Al Khaimah
Ras Al Khaimah is just a 45 minute drive from Dubai International Airport and is the perfect getaway for leisure, adventure, and affordable luxury travel. Visitors to Ras Al Khaimah will enjoy idyllic sojourns on white sandy beaches and resorts, adventure activities including water sports, micro-lighting, mountain climbing, kayaking and more, as well as an eclectic selection of international gourmet experiences and world-class spas.
Learn more about Ras Al Khaimah and its activities and visit us
“RAK Tourism” iPad/iPhone App.