Rebel with a cause: Burger Rebels launches food revolution in Dubai
New unconventional burger chain reinvents classic burger concept; young rebellious chefs serve up unique menu of burgers, sliders and hot dogs in a graffiti-inspired interior
There’s a food revolution coming to Dubai, with a new daringly different food and beverage concept that promises the ‘real deal’, setting the trend for the future of burger restaurants.
Commenting ahead of Burger Rebel’s opening in Wafi City on Wednesday 19th September, Daniel During, Principal and Managing Director for Thomas Klein International, Burger Rebel’s owner-operator said: “This is an unconventional casual concept, satisfying the need in all of us for a touch of individuality in a corporate branded world. Burger Rebel is culinary rebellion against the conventional, reinventing the common burger, slider and hot dog by giving them a 21st-century makeover with a rock ‘n’ roll’ edge.”
While retaining 100% beef burger classics, as well as lamb, chicken and salad options, Burger Rebels takes burgers, sliders and hot dogs to a whole new dimension, creating unusual combinations using grilled camel meat, foie gras, and beef tongue, as well as new twists on classic combinations.
But the revolution doesn’t stop there. The team of young rebellious chefs has put its own spin on the conventional hot dog with a choice of four exceptional hand crafted sausages, featuring equally bold flavours – venison, rabbit, duck and fish.
“Burger Rebel is also only serving hand crafted buns made with 50% potato starch instead of flour, and the sauces and toppings are all homemade using the freshest ingredients,” said During.
Other creative sides on the menu include beetroot and banana chips while desserts such as a sweet corn cake and pumpkin pudding, also come with a helping of attitude.
The Burger Rebels concept was created for an open-minded young, trendy, social media savvy market without any preconceived ideas of how a diner should look and feel.
“Many of this ‘Apple generation’ view change as normal; they accept it as inevitable. So instead of marketing with the pack or trying to looking at retro 50s US diners, Burger Rebels is picking up on the Gen-Y way of thinking rather than dictating a new trend,” remarked During.
Burger Rebel’s diner feel reflects the concept by using specially sourced recycled and second-hand furniture and fittings.
“Re-using and re-purposing helps reduce the amount of scrap produced by our generation, and any repairs or upholstery we do also uses sustainable materials. For necessary ‘new’ purchases we made every effort to source green-certified products, and this speak volumes on our attitude towards the environment,” said During.
Apart from a large open kitchen, another unusual feature of the 100-seat interior space is a nine-square-metre graffiti wall personalised by Dubai’s up-and-coming talented artists as part of a university student competition.
“In many ways, graffiti is an illustration of freedom, a place where personal opinions can be expressed and this perfectly complements the Burger Rebel lifestyle brand,” added During.