Rezidor launches ninth edition of its Box Appeal charity campaign

Dubai, UAE, 27 September 2016: The Box Appeal, a month-long annual charity campaign organised by Rezidor’s Radisson Blu and Park Inn by Radisson hotels, launched its ninth edition with the aim to deliver 18,000 boxes of essential items to the underprivileged workers.

11 Radisson Blu and Park Inn by Radisson hotels in the UAE, Bahrain and Lebanon will take part in the Box Appeal program which is part of Rezidor’s Responsible Business Action Month.

The campaign will run until October 15th, and will be followed by distributing the boxes to the designated charity Dubai Municipality.  The boxes will be filled with necessities, including T-shirt, shaving cream, deodorant, toothpaste, towel, comb, disposable razor, shampoo, tooth brush and paste, to labourers.

Bob Busman, Rezidor’s Regional Responsible Business Coordinator in the Middle East, said: “At Rezidor, we are pleased to make meaningful contributions to the communities we operate in.”

He continued: “Since 2008, Rezidor’s Box Appeal annual campaigns managed to reach and make a difference to the lives of over 108,000 people from all over the Middle East.”

Sponsors of The Box Appeal include Coca Cola, Herbert Smith Freehills, McLaren and Accenture. The charity campaign will also attract contributions from schools, universities, charities, media partners and volunteers.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups and includes 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. In most hotels, guests can benefit from Club CarlsonSM, one of the 2015 – 2016 “Top Three Hotel Rewards Programs” as ranked by U.S. News and World Report. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide and is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com and follow on Twitter @carlsonrezidor.