ROCCO FORTE HOTELS LAUNCHES ROCCO FORTE SPAS
ROCCO FORTE HOTELS LAUNCHES ROCCO FORTE SPAS
Rocco Forte Hotels is delighted to announce the creation of the new brand wide spa proposition, Rocco Forte Spas, launching in January 2016. The offering is born from the desire to find wellbeing in all the environments that surround us, not only creating an unforgettable experience during a stay at our properties, but also creating new habits that can be continued at home.
The new spa programme has four components, combining treatments with beauty products, fitness and food, to create the perfect blend to suit each guest individually. Forte Organics, Rocco Forte Rituals, Rocco Forte Fitness and Rocco Forte Nourish will be in each spa, strongly influenced by the cities in which they are in, whilst based on a united philosophy.
Rocco Forte Rituals are the treatments offered in all of the Rocco Forte spas, using the exclusive newly created Forte Organics product line. Rocco Forte Fitness combines the latest clothing, technology and equipment with innovative and inspiring trainers. Rocco Forte Nourish is the healthy food offering in each of our hotels, each of which have been devised in partnership with renowned local healthy eating experts. All of these elements combined create Rocco Forte Spas, a unique and all encompassing proposition that leaves guests with an abundance of experiences to try, as well as wonderful habits to take home. There is no need for guests to sacrifice healthy habits and routines when travelling, as through Rocco Forte Spas they can enhance these routines and even learn something new.
Forte Organics is our bio-cosmetic line, made in Italy by Effegi Lab and created exclusively for Rocco Forte Spas. Our products are rich in organic, natural, as well as active, Sicilian ingredients. Many have been hand-picked from Verdura Resort. Expect Verdura’s Organic Olive Oil and other Sicilian nut oils, plants, fruits and flowers. The base of our creams is an oligomineral water, magnesium sulphate-rich, from the Sicilian Madonie Regional Natural Park. Every ingredient has been purposefully-selected for its efficacy and specific benefit to the skin. Forte Organics are free of parabens, colourants, paraffins, allergens, abrasive fragrances and SLES. In addition, each hotel has a massage oil that is inspired by ingredients in each of their respective locations.
Effegi Lab was founded in Trento, Italy, in 2001 by Dr. Francesca Ferri and a group of researchers. She worked for years as a pharmacist and she participated in the foundation of the Italian Society for the Study of Biological therapies in Trento in 2001. She has developed new cosmeceutical technologies, a method for the extraction of Resveratrol from grapes and also a method for the extraction of vegetable melatonin, Phytomelatonin. Effegi Lab’s goal is to create formulas with an organic cosmetic matrix with no pollutants, that are health friendly.
The Forte Organics line is available to buy in all Rocco Forte Spas. The line includes a range of beauty products, from Almond Cleansing Milk, Citrus Toner, Hibiscus Serum, Opuntia Day Cream, Hibiscus Night Cream, to Almond and Hazelnut Face Scrub and a Pomegranate Face Mask. The body products include Citrus Body Cream, a White Wine Body Emulsion, Apricot Shower Gel Oil, Vitamin E Hand Cream and Medlar Fruit Body Scrub.
Rocco Forte Rituals
Rocco Forte Rituals are the treatments available in each of the Rocco Forte Spas, designed to leave guests feeling fully indulged and at ease. Rocco Forte Rituals include a Facial Ritual, Back Ritual and Body Ritual, and in some of the properties a variety of Couples’ Rituals.
The Back Ritual, for example, combines a back exfoliation with a rich herbal compress, to deeply hydrate and nourish the skin. The treatment ends with a massage using Lemon and Mandarin custom blended essential oils to dissolve any aches and strains, after which guests are encouraged to relax with a Rocco Forte Nourish smoothie. Our Rocco Forte Nourish smoothies contain some of the same nourishing ingredients as our Forte Organics products, like almond milk, almonds, hibiscus, apricot and mandarin.
All Rocco Forte Rituals have strong local accents. For example, for all rituals at Verdura Resort, the treatment room is filled with Sicilian aromas, such as citrus scents. Sicilian items are also added to decorate the room, like the Sicilian majolica tile print bed cover and ceramic plates and bowls from Sciacca that contain the Forte Organics beauty products. Lemons float where there is water and lavender decorates the treatment bed. Every passage from one stage of a ritual to the next is signalled by the ringing of our bells from Burgio, made especially for Verdura at Burgio's renowned bell foundry.
Rocco Forte Fitness
A further aspect of the Rocco Forte Spa offering is Rocco Forte Fitness, which is inspired by the Forte family’s commitment to sport. It is lead by an innovative approach to fitness, with the most cutting-edge gadgets and equipment, working with professional trainers for support, ensuring a complete approach.
Rocco Forte Fitness has partnered with specially selected fitness brands. These include products from Italian luxury brand Back Label. Back Label have created a capsule fitness collection exclusively for Rocco Forte Fitness, that is available at all Rocco Forte spas. Back Label creates clothing from the finest organic raw materials, 100% handcrafted in Italy. Fabrics are made from precious elements such as milk, seaweed, bamboo & silk, organic cotton and eucalyptus. Back Label garments are chosen for their nourishing benefits to the skin. This adds to the ethos of Rocco Forte Spas, helping nourish the body both inside and out.
In addition to Back Label, Rocco Forte Spas will also stock Every Second Counts products. Every Second Counts is the fitness wear brand that targets time constrained, style conscious men and women with contemporary, comfortable and performance-enhanced pieces, designed to take the wearer from workout to daily life in a second. Designed in the UK and manufactured in Europe, Every Second Counts was founded by Pilates teacher and fitness enthusiast Sally Dixon, who has 18 years experience in the fashion industry having previously worked as a magazine fashion director.
All of the spas will also be equipped with Kit&Run, created by Every Second Counts. This new service is a quick and simple solution for guests who do not have their gym kit with them. Every Second Counts have come together with Newton Running shoes to provide a selection of full kits available for guests to acquire, providing all the attire needed for a workout, be it a city running tour or a session in the gym.
Gyms are fully equipped with the latest Technogym equipment and technology. All Rocco Forte Spas will be introducing their Cloud Wellness app, which allows for training to be tracked and monitored by Rocco Forte Hotels’ personal trainers, wherever the guest may be.
Rocco Forte Fitness is not just limited to the gym. In addition to the running maps available to guests in their rooms, many of the hotels offer sightseeing running tours, combining the culture of the city with improving fitness. Danilo Pamucci, for example, a Roman Triathlon World Champion, offers a selection of cycling and running tours at Hotel de Russie, allowing guests to experience the splendour of Rome, whilst getting into shape. At Hotel de Rome, guests can enjoy a unique view of the city of Berlin, whilst energising with Rooftop Yoga sessions on the hotel’s terrace.
In addition, Rocco Forte Spas is partnering with DNA Fit, a programme that uses the scientific advancements in Human Genomics to analyse the relationship between genes, nutrition and lifestyle providing a valuable tool to manage health and wellness. A simple cheek swab test can determine many factors about genetics, and from the results of the swab, the Rocco Forte team of trainers and spa managers will create bespoke nutrition plans and programmes for guests staying in any of the Rocco Forte hotels. Guests will find their bespoke menus, and personalised fitness programmes in each of the Rocco Forte hotels, providing consistency and continuity across each hotel.
Rocco Forte Nourish
Rocco Forte Nourish ensures that guests can eat healthily throughout all of the Rocco Forte hotels. The Rocco Forte Nourish menus have been created in partnership with well-known local nutritionists and healthy chefs, ensuring that guests have an abundance of interesting, innovative and tasty dishes.
At Brown’s Hotel, London, Madeleine Shaw, chef and well renowned author of ‘Get The Glow’, has created delicious, healthy options for guests, ensuring that all ingredients are enlivening and beneficial to the body. At The Balmoral, Edinburgh, we have partnered with Mark Beaumont, record breaking round the world cyclist, ultra endurance adventurer and TV presenter and broadcaster. With years of sporting achievements and expeditions behind him, Mark will be assisting the teams at The Balmoral with the Rocco Forte Nourish menus, choosing ingredients and elements dedicated to giving the body the healthy nutrients and nourishment it requires.
At Hotel Astoria, St Petersburg, we have partnered with nutrition company, Just For You. Just for You is the number one health food delivery company in Russia, founded by renowned restaurateur Arkady Novikov and doctor Irina Pochitaeva, providing extensive menus compiled by chefs and nutritionists from across the globe. The Just For You chefs and nutritionists have worked closely with Hotel Astoria to ensure that Rocco Forte Nourish menus offer enticing, healthy dishes. Further local partnerships are to be announced.
Bespoke healthy In Room Bars are available in each hotel, stocked full with a selection of snacks and drinks. Our In Room Bars include snacks like LoveRaw bars and Roo Bars; a range of inSpiral products such as kale crisps and vegetable crackers; Raw Ecstasy nuts; Dr Karg crackers; Pierre Marcolini sugar free 78% dark chocolate; Coconut water and healthy natural Vivid matcha drinks. At Brown’s Hotel, guests can even order RAW PRESS cold-pressed juices.
Rocco Forte Hotels have brought delicious healthy, light Rocco Forte Nourish menus to all of the hotels’ restaurants, as well as the In Room Dining menus. At breakfast in each of the Rocco Forte Hotels, guests will find the Rocco Forte Nourish Corner, with specially selected healthy options, including sugar free almond and soya milk, quinoa, hummus, crudités and gluten free goodies. The Rocco Forte Nourish menu is also available in the spas that serve juices, smoothies and food, providing the perfect accompaniment to a relaxing treatment. There is no need to break healthy habits, as they are all catered for with Rocco Forte Nourish.
Verdura Spa: Rocco Forte Hotels Flagship Spa
At Verdura Resort, Sicily, the flagship spa of Rocco Forte Spas, the impressive 4,000sqm spa complex includes 11 treatment rooms, a 170sqm fully-equipped gym, fitness studio, a 25-metre indoor lap pool, four outdoor Thalassotherapy pools, a double-height steam room, infrared sauna, Finnish saunas and a Spa Bar.
Set amid olive groves, oranges and lemon trees, Verdura Spa philosophy is based on Sebastian Kneipp’s five pillars: water, plants, exercise, nutrition and balance. Each pillar improves wellbeing, but it is through the interplay of all five at Verdura Spa that self healing begins.
Kneipp’s treatments involved many different water applications, from cold rinses, hot and cold baths, contrast baths and even hot and cold compresses, which he felt strengthened the body's self-healing power. Verdura therapists perform treatments using different temperature compresses, private steam baths, a hydro massage bath and a Jacuzzi. Guests can follow a thalasso circuit at their leisure in the resort’s four outdoor thalassotherapy pools. They can also use the infrared sauna, Finnish saunas, double-height steam bath and experience showers.
Centuries of experience, as well as modern scientific findings, have shown the healing effects of selected herbs and plants. Kneipp said that “every single plant has its own individual effects." At Verdura Spa, local plants and herbs have been carefully selected and integrated into treatments, through Forte Organics. Many of the ingredients used are grown at Verdura, including the herbs throughout the Rocco Forte Nourish menus.
Kneipp praised simple, nourishing food, with plenty of fruit and vegetables. World renowned celebrity chef Fulvio Pierangelini, Creative Director of Food, has created healthy menus inspired by the organic produce grown at Verdura. The menus are rich in fruit, vegetables, fish, olive oil and whole grains and flavoured with herbs grown in the garden at the resort. The Rocco Forte Nourish Corner at breakfast is full of ingredients and products grown at Verdura’s Società Agricola, the resort’s organic farm. With delicious, organic and sustainable, produce like almonds, crudités, olives and artichoke paté. Nutritionally balanced food and the re-education of the body to crave what is good for it are at the heart of the approach.
Kneipp believed that one need not be an athlete to use exercise therapy. He also believed that the integration of exercise into daily lives improved wellbeing. With Rocco Forte Fitness, there are numerous programmes, classes and activities to match each guest’s requirements and levels. Our professionals teach guests exercises that are good for them as individuals, as well as giving tips to integrate into daily lives back home. Training at Verdura Resort is not limited to the Verdura Spa facilities. Some of the fitness classes take place outdoors, such as Sunset and Sunrise Yoga. Jogging, trekking and cycling trails meander through the resort’s olive, orange and lemon trees. Trekking tours are also available outside of the resort, such as in the Torre Salsa Nature Reserve.
The resort’s experienced tennis coaches are available for training on one of the six clay tennis courts, in addition to an array of Golf facilities, including a PGA Golf academy. The Fitness Manager at Verdura Resort is dedicated to helping guests meet their fitness goals, integrating any of the sports Verdura has to offer, whether it be a single coaching session or full fitness programme.
The balance of all the aforementioned elements, with intensive rest phases, is at the centre of Kneipp’s philosophy. In today’s fast-paced lives, everybody needs to find time for these rest phases. Helping to promote this, Verdura Spa has created a Spa For the Mind in partnership with the School of Life.
The School of Life’s mission is to present ideas to positively impact the way we live. Themed reading lists have been curated, which are available in the Spa library, with books to help reflection, replenishment and relaxation. Titles include For the Ambitious, For the Escapist, For the Idler, For the Insomniac, For the Lover and For the Stressed.
Rocco Forte Health
Rocco Forte Health offers a balanced and integrated approach to health, with state of the art techniques and programmes individualised to every guest, available exclusively at Verdura Resort.
The five health-focused programmes covered are Fit, Slim, Detox, Anti-Age and Relax. Each programme is available for three or six days, and each integrate all of Kneipp’s pillars.
A combination of Rituals, Nourish, Fitness and Mind, Rocco Forte Health programmes aim to provide guests with intelligent advice and support, that can be realistically incorporated into daily life.
The Rocco Forte Fit programme, for example, is designed to help achieve fitness goals, whether training for an event or kick starting a good exercise regime. Both the six and three day programmes begin and end with consultations with the Fitness Manager, and guests will be given tips to take home. The six day programme then involves five personal training sessions, full-board fitness dishes and smoothies, two sports compresses, as well as several treatments including four sports massages, two revitalising facials, a saline scrub, a salt water bath and Shiatsu.
Retreats at Verdura Resort
Verdura Spa is dedicated to providing an innovative approach to fitness. Throughout the year Verdura Spa is cooperating with interesting and well-known characters from the wellness and fitness world: Harry Jameson and Terrence the Teacher.
The Jameson Retreats have been created by leading trainer Harry Jameson in collaboration with Viavi of Harley Street, a renowned centre of international medical excellence. An initial full health assessment will be carried out by Viavi, followed by a seven night stay at Verdura Resort, where the programme will encourage and support healthy living and regular, effective training.
Terrence The Teacher is a Clinical Hypnotherapist, Neuro-Linguistic Programming Practitioner and Mindfulness Coach. He 100% believes in the mind- body connection. Terrence believes he was put on this world to help people, and at Verdura Resort, through a series of inspirational retreats this is exactly his plan. He will hold three retreats, each focusing on weight loss, detox and relaxation respectively.
Rocco Forte Hotels
Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas.
Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; Hotel Astoria, St Petersburg.
Future opening: Jeddah in 2016, Shanghai in 2018.