ROTANA ANNOUNCES THE OPENING OF CENTRO BARSHA
Modern, stylish and affordable business hotel brand is launched in Dubai
Abu Dhabi, July 2010 - Rotana, the leading hotel management company in the Middle East and North Africa, has announced the opening of the Centro Barsha in Dubai, redefining the conventional concept of economical comfort.
Conveniently located close to the business districts of Media City and Internet City, Centro Barsha, Dubai features 245 rooms and is also in close proximity to the commercial areas of Sheikh Zayed Road and the Dubai Financial Centre.
“We are thrilled about the opening of the second property under our exciting new ‘Centro Hotels by Rotana’ brand, which will certainly meet the demands of a new generation of traveller who’s seeking finesse and functionality at reasonable rates,” commented Omer Kaddouri, Chief Operating Officer of Rotana.
Conceived by Rotana and designed by LWD, ‘Centro Hotels by Rotana’ signals the start of a bold new genre of hospitality. Centro is a contemporary concept that brings a young, fresh and dynamic environment to low cost business travel.
Business travel and accommodation for the budget conscious executive is an increasingly important market in the Middle East and the ‘Centro Hotels by Rotana’ concept is specifically designed to cater to this rapidly expanding market. Appealing to large corporate entities, small and medium business owners, and individual travellers, ‘Centro Hotels by Rotana’ is a stylish, chic and affordable business hotel brand. “We are redefining the conventional concept of economical comfort and offering affordable superior class accommodation and hospitality”, continued Kaddouri.
Speaking about the property, Sherif Madkour General Manager of Centro Barsha said: “Providing unique living spaces in a contemporary environment, Centro Barsha Dubai will feature amenities specifically geared to the needs of the travelling executive including well appointed executive centre, meeting rooms, gymnasium and a swimming pool. This is in addition to ‘C.Taste’, which is a three meal restaurant, ‘C.Mondo’ a bar offering a selection of beverages and snacks and ‘C.Deli’, an innovative deli take-away dining concept allowing guests to enjoy great food and to consume their purchase on the spot, in the lobby lounge, or if they prefer, in the privacy of their rooms”.
Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana’ properties across the MENA Region by 2014, introducing a unique out-of-the-box solution for the mid-tier market.
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Rotana currently manages a portfolio of over 70 properties throughout the Middle East with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.
Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.
Corporate Vice President - Marketing
Rotana Hotel Management Corporation Ltd
P.O. Box 43500 Abu Dhabi U.A.E
T: 00 971 (0) 2 6444412
F: 00 971 (0) 2 6444413