ROTANA Announces THE OPENING OF CENTRO Sharjah
Revolutionary new hotel concept for smart travellers is expected to meet the growing need for rooms in the UAE’s third largest city
Sharjah, 26 June 2011- Rotana, the leading hotel management company in the Middle East and Africa, announced the opening of its 28th property in the UAE, Centro Sharjah.
Staying true to the Centro brand ethos, the Sharjah hotel offers convenience, style and comfort for the smart traveller on a budget.
Conveniently located near Sharjah International Airport, Centro Sharjah features 306 rooms, including suites, and is equipped with the latest in-room technology, deli-style dining options and personal amenities.
The opening of Centro Sharjah additionally marks the attainment of the 800-room milestone for the Centro brand in the UAE, which contributes to a total of 11,226 Rotana rooms available across the Middle East and Africa.
Awarded the distinction of Cultural Capital of the Arab World by the UNESCO in 1998 for its commitment to art, culture and preserving its heritage, and admired for its continuous dedication to preserving traditional values alongside modern development, Sharjah is the third most populous city in the UAE, situated on the nation’s west coast.
“We are thrilled about the opening of our second property in Sharjah, which will certainly meet the demands of the new generation of travellers who seek finesse and functionality at reasonable rates in the third largest Emirate in the UAE,” commented Omer Kaddouri, Executive Vice President – Chief Operating Officer of Rotana. With the increasing influx of travellers coming in to Sharjah for both business and tourism, Kaddouri describes Centro Sharjah as an ideal solution to the growing demand for rooms in this city.
Describing the property, David Jamieson, General Manager of Centro Sharjah said: “Expressed through its contemporary architecture and unique living spaces embodying the personality of an executive hotel, Centro Sharjah will feature amenities customised to the business traveller’s needs, including meeting rooms, a gymnasium and a swimming pool. This is in addition to ‘C.Taste’, which is a three meal restaurant, Crew Lounge and ‘C.Deli’, an innovative deli take-away dining concept that allows guests to enjoy great food that can be consumed where ever they please.”
Over the years, Rotana has prided itself on providing nothing but the best service to its loyal clients, an operational approach Centro Sharjah stays true to. The Centro brand, conceived by Rotana and designed by LWD, is an innovation for today’s traveller on the go. Appealing to large corporate entities, small and medium business owners, and individual travellers, it provides convenient and affordable accommodation, without having to sacrifice on quality.
Rotana is working towards the opening of 25 ‘Centro Hotels by Rotana’ properties across the MENA Region by 2014, introducing a unique outside-the-box solution for the mid-tier market. Centro’s design flexibility allows for easy adaptation to a wide variety of cities, locations and plot sizes.
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Rotana currently manages a portfolio of over 70 properties throughout the Middle East with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels ‘Treasured Time’. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana and Arjaan Hotel Apartments by Rotana. Treasured Time. The Rotana promise to you.
Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices