Rotana Jet, the first airline in Middle East and Africa to deliver live transaction using IATA NDC standard with a clear road map to cover end to end
Travel Agents will be able to do more transparent comparative shopping and personalized offers, while combining air and non-air products within one passenger record
28 October 2015, Abu Dhabi, United Arab Emirates: Rotana Jet confirmed that it is the first airline in Middle East and Africa to deliver live transaction using IATA’s NDC (New Distribution Capabilities) standard which has been validated by IATA IT technical team. Rotana Jet became the first airline to achieve the NDC live deployment with the first publication of the latest NDC standard.
Commenting on the announcement, Tony Tyler, Director General and Chief Executive Officer (CEO) of IATA said, “I am delighted that Rotana Jet has become the first airline in the region to deliver live NDC transactions. It proves that there is no barrier to any airline taking advantage of this new initiative. The leadership of H.H. Dr. Ahmed bin Saif Al-Nahyan has been crucial for recognizing the value of NDC, which will spark even greater innovation and competition within the airline sector. And with their burgeoning reputation for service quality, I am sure many more Middle Eastern carriers will soon be joining Rotana Jet in offering this new air travel purchasing experience to their customers."
During the occasion, George Ibrahim, CEO of Rotana Jet commented: “We are glad to be the first airline in Middle East and Africa to go live with IATA NDC with the first publication of the latest NDC standard. As Rotana Jet develop bundled and unbundled offers, the travel community needs to be able to shop and compare the value of these options for their customers, just as they do when they shop online for any consumer items or walk-in to any retail shops. IATA NDC gives us the ability through the development of a modern, internet-based data standard for communications between Rotana Jet and the travel agents.
With a complete deployment of NDC standard into our distribution system air travelers will benefit from greater transparency and access to all our offerings when shopping via a travel agent or any of the Online Travel Agencies.
The deployment of NDC live with the first publication is the initial phase of our NDC journey with a roadmap to cover end to end in the coming months including reporting to BSP, interlining and TypeB messaging to the DCS. Rotana Jet’s vision is to facilitate a single reference number for a passenger holding all data elements in a travel cycle including flights, ancillaries and non-air products like hotels, cars, activities etc which will simplify the travel experience of customers.”
Asian Gulf Travels with over 80 branches in UAE and Oman and TPConnects, a travel technology provider, using the next generation booking and distribution tool with merchandising where part of the IATA NDC journey with Rotana Jet.
Rotana Jet being the first airline to be live with NDC was announced in a joint press conference between IATA and Rotana Jet during the Middle East and Africa Aviation Conference held at Abu Dhabi, United Arab Emirates on 27th October 2015.
About Rotana Jet Aviation
Established in late 2010, Rotana Jet operates Scheduled Airline services from Abu Dhabi International Airport.
On June 2 2012, Rotana Jet became the UAE’s first Domestic Airline with the inauguration of services between Abu Dhabi and Sir Bani Yas Island. Rotana Jet has strengthened its commitment to improve connectivity between Abu Dhabi and cities in GCC, Levant and Sub-Continent by operating flights to Bahrain, Salalah, Kuwait, Muscat, Beirut, Colombo, Dhaka, Chittagong and Mattala.
In the air and on the ground, Rotana Jet continues to set service standard benchmarks in terms of Safety, Quality and Customer Service.
The Scheduled Airline Fleet currently consists of Airbus and Embraer jets with the ability to join city pairs in the GCC, MENA and South Asia region.
The Executive Charter fleet consists of the legendary Gulfstream G450 and Airbus A319ER capable of flying non‐stop from Abu Dhabi to London, Singapore, Johannesburg or Casablanca.
In addition to the charter and scheduled operations, Rotana Jet has established a Technical Operations division providing aircraft maintenance and component support for the G450 and ERJ145 aircraft from its 2,500m2 maintenance facilities at Al‐Bateen Airport.
The Management Team at Rotana Jet has extensive operational and commercial experience having previously held executive management positions with established and respected organizations world‐wide.
Rotana Jet actively supports the continued and sustainable growth in the UAE and Arabian Gulf region. As a true market innovator, Rotana Jet has carefully aligned its aggressive growth strategy with the vision and goals of the Government of Abu Dhabi.
Rotana Jet will continue to expand its fleet, capabilities and route network to meet the dynamic needs of the market whilst delivering new and innovative products and services.
Rotana Jet flights can be booked on either through www.rotanajet.com or through the call center or through any travel agents