Russian tourism to Ras Al Khaimah set to grow with new charter flight deal
Charter flights from Moscow twice a week will bring 8,000 visitors to the emirate till March 2014
(Ras Al Khaimah, UAE – 10 November 2013): Ras Al Khaimah Tourism Development Authority supported the initiative of the largest Russian tour operator Coral Travel to launch new charter flights from Moscow in terms of maintaining the constantly growing traffic from Russia.
According to the agreement, from October 29th 2013 until March 29th 2014, charter flights operated by Ural Airlines will arrive every Tuesday and Friday from Moscow’s Domodedovo International Airport bringing 12,000 additional Russian visitors to the UAE, from which 8,000 will be accommodated in hotels in Ras Al Khaimah.
The first flight touched down at Ras Al Khaimah International Airport on Tuesday, October 29, 2013 at 1:30pm with 220 travellers arriving from Moscow, Russia on board. Each passenger was welcomed by the Ras Al Khaimah Tourism Development Authority team (RAK TDA) and received a welcome gift before heading to hotels to commence their holiday.
Commenting on the new charter flight service, Khalid Motik, director of Ras Al Khaimah Tourism Development Authority said: “Russia is a key source market for Ras Al Khaimah, accounting for around 18 per cent of the visitors to the emirate. This agreement demonstrates Ras Al Khaimah Tourism Development Authority’s commitment to continue strengthening our ties with Russia in years to come, and brings us one step closer to our main objective of increasing our visitor numbers to 1.2 million by the end of 2013.”
Known as the “rising emirate”, Ras Al Khaimah’s visitor numbers are growing year on year as it fast establishes itself as a global premium luxury destination with an impressive portfolio of luxurious hotels and resorts, including the Waldorf Astoria Ras Al Khaimah, which recently opened and marked the entry of this Hilton Worldwide brand in the UAE. Between January and September 2013, the emirate recorded 815,620 visitors to its hotels, generating a revenue boost of almost of US$ 113 million. Ras Al Khaimah TDA forecasts that, by the end of the year, the emirate will have welcome 200,000 Russian tourists during 2013.
The first Russian charter flight Ras Al Khaimah TDA welcomed to the emirate took place in October 2012, as part of the agreement signed with Pegas Touristik in cooperation with Orenair & Nordwind Airlines. This saw a weekly charter flight from Syktyvkar and weekly charter flight from Kemerovo between October 2012 and mid-February 2013. By the 10th December 2012 alone it had brought to Ras Al Khaimah airport 1,708 Russian tourists, providing approximately 5,900 room nights in a number of premium hotels and resorts across the emirate.
The total arrivals of charter flights with Russian visitors to Ras Al Khaimah’s airport rank at 2,996 passengers, resulting in an average of 10,691 room nights.
About Ras Al Khaimah Tourism Development Authority
The Ras Al Khaimah Tourism Development Authority (Ras Al Khaimah TDA) was established in May 2011 as a Government of Ras Al Khaimah entity to both develop and promote the emirate’s tourism infrastructure and potential both domestically and abroad.
Ras Al Khaimah TDA is responsible for establishing the emirate of Ras Al Khaimah as a premium luxury destination for leisure and adventure. In order to achieve its goals, the Authority has a Government mandate to license, regulate and monitor the emirate’s hospitality industry. It conducts research and analysis of future tourism projects and current trends, create and implement the branding, marketing and promotion of Ras Al Khaimah’s tourism products and services and develop, implement and support strategies designed to encourage tourism investment into the Emirate.
Clear strategic goals and targets have been set by Ras Al Khaimah TDA including increasing the total number of annual visitors to Ras Al Khaimah to 1.2 million by 2013 compared to 600,000 visitors in 2010, and increasing the emirate’s total hotel and resort room inventory to 10,000 keys by 2016 compared to 3,000 rooms in 2012. These targets will be achieved through a myriad of activities including the representation of Ras Al Khaimah tourism industry at overseas travel shows, conferences and exhibitions together with education of travel professionals regarding Ras Al Khaimah’s tourism products and unique attractions through workshops, road-shows, familiarization and training programmes; media and consumer campaigns and promotions; the coordination and implementation of joint initiatives with key travel industry players; the hosting of leading sporting, cultural and trade exhibitions and events; and the development of the emirate’s tourism infrastructure and attractions through the implementation of strategies and initiatives specifically designed to generate and encourage direct tourism investment and investment opportunities into Ras Al Khaimah.
Located just 45 minutes from Dubai International Airport, Ras Al Khaimah offers a variety of entertainment and relaxation facilities including exclusive Hotels & Resorts, international cuisines and world-class spas, all at great value for money. With a wide range of adventure and sports activities covering desert camps, golf courses, watersports and micro light aviation, the emirate of Ras Al Khaimah offers the ultimate outdoor experience.
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