Saleh Bin Lahej Group brings in a special Ramadan this year
Launchesan in store and digital campaignto raise awareness for Children with Special Needs under its CARE initiative
Dubai 22ndJune 2015 :Saleh Bin Lahej Group – Hospitality Division (SBLG-HD) is UAE’s premier casual dining restaurant chain operator with over 9 restaurant chain brands and 50 branches all over the middle east. The group, led by its charismatic CEO, Mr. Mohammed Saleh Bin Lahej, has launched #MYSPECIALRAMADAN campaign across its flagship outlets, under its CARE initiative for Corporate Social Responsibility.
SBLG-HD’s CARE Program plans to unveil #myspecialramadan campaign in 10 outlets located in Garhoud, Mall of emirates, Sahara Mall, Mega Mall, Al Mariah Mall, Dalma Mall, Deerfields, Yas Mall and Al Hamra Mall. Under the Program, custom artwork visuals of Al Noor Training Centre For Children With Special Needs and Dubai Center For Special Needs would be displayed on every dining table of the flagship outlets. These works of art are created exclusively by the children with special needs from both these centres. Simultaneously, #myspecialramadan will be launched as a pan social Media campaign created to raise awareness for the cause. Special merchandise like instagram picture placards have been planned at the outlets, to engage the customers with #myspecialramadan. Donations to these two organizations could be made in the outlets and special campaign memorabilia would be presented to customers. The customers can also purchase the artworks made by the talented children of Al Noor Training Centre For Children With Special Needs and Dubai Center For Special Needs.
Saleh Bin Lahej group has always played a proactive role in supporting the cause for the children with special needs. Over the years, It has been a strong supporting voice for Al Noor Training Centre For Children With Special Needs and Dubai Center For Special Needs. Last year, SBLG-HD’s CARE Program for Ramadan hadreceived a huge thumbs up and the group successfully donated 100% of profits from the 15thday of Ramadan. In addition, the initiative also raised significant awareness and sales for custom artworks created by the Children of Special Needs from Al Noor Training Center for Children with Special Needs (ANTC) and Dubai Center for Special Needs (DCSN).
Mr. Mohammed Saleh Bin Lahej; CEO of SBLG-HD says “Community building is a cornerstone of our Group and the spirit of ramadan emphasises this month of giving and reflection. This year, ramadan will be about awareness, donation and education.”
In addition, SBLG-HD and it’s CARE Program willcontinue its commitment to donate 100% of profits on the 15th day of Ramadan this year to Al Noor Training Centre For Children With Special Needs and Dubai Center For Special Needs.The CEO further adds “Our CARE Program is bringing together the entire staff of our Group and the public in raising awareness and funding to help the Children with Special Needs, by enhancing their future we are enevitably doing the same for us”.
About Saleh Bin Lahej Group – Hospitality Division
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Silver Fox and III Forks along with Asia-based culinary brands, namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997. Today, the Group has grown to 50 branches across the Middle East, while nurturing more than 1,700++ employees.