SAPORI di BiCE TO OPEN IN JUMEIRAH CITYWALK MALL
Latest casual chic dining concept from the BiCE Group recaptures the brand’s original ‘trattoria’ spirit
Dubai, UAE: 18 December 2013 – Sapori di BiCE is set to open in Jumeirah’s Citywalk Mall in early January 2014. The latest concept to be introduced under the helm of the award-winning network of BiCE restaurants, this launch marks the Group’s newest innovation and entry into the casual chic dining world. As well as representing a new market for the BiCE team, Sapori di BiCE returns the brand to its early years in Milan, being based around the idea of the Italian family dining experience, a concept that was championed by the founder, Beatrice Ruggeri (BiCE).
Sapori di BiCE will offer all day dining with a warm and cozy environment that focuses on the idea of sharing a variety of dishes, which will be delivered to the table as soon as they are cooked to ensure maximum freshness. A key element of the Sapori dining experience will be the menu’s reliance on a farm to table concept, reflected in the decision to source local or Italian produce where possible, the quality of ingredients and the uncompromising attention to detail for which BiCE is known.
The interior will reflect a sense of pared back chic, bringing the inside in, with a rustic yet homely ambiance, flooded with natural light and focused around free standing trees and herb pots on the tables. The interior, to seat 120 will be complimented by an outdoor seating area for al fresco dining during the cooler months; this area also has a capacity of 120 with panoramic views of the Burj Khalifa.
The Sapori di BiCE dining experience is headed by Chef Roberto Pagni and is perfectly suited for a delightful breakfast, a hearty lunch, an exquisite afternoon tea, a nourishing dinner or perhaps just a beautifully executed dessert. A dedicated rotisserie counter will serve chicken, lamb, veal and beef to eat in or take away, whilst traditional pizzas will be prepared to order from the wood-burning oven. Other menu highlights will include large meat platters designed to share, health giving salads, gluten free breads and pastas and a range of organic dishes. Kids will also delight in a special kids menu and activities designed to entertain junior guests.
Sapori di BiCE is a seamless marriage of Italian tradition, hospitality and comfort presented in a modern setting, leaving guests immersed with a sense of wellbeing and pleasure. This first homegrown concept marks the beginning of a series of Sapori outlets, which are earmarked for the UAE over the coming months.
BiCE RESTAUARNT GROUP COMPANY BIO:
The network of BiCE restaurants spanning the world commenced in 1926 in Milan under the vision of Beatrice Ruggeri, better known to her family and friends as BICE, known for her delectable Tuscany inspired cuisine, extraordinary hospitality and personal warmth that continues to embody the BiCE philosophy worldwide. In 1978 Remo and Roberto took the first steps to give BICE an international cache opening a second BiCE in Porto Cervo, followed by a restaurant in New York and numerous US cities soon followed including Miami, Beverly Hills and Chicago and in key cities worldwide that include Tokyo, Madrid, Buenos Aires and Singapore with a present network of over 40 restaurants worldwide.
Following the success of BiCE restaurants across the Middle East, BiCE restaurant group launched a new concept BiCE Mare in 2009, voted Best Seafood restaurant in Dubai in 2012 by What's On Magazine and in 2013 shortlisted as Best Dubai Restaurant and Best Seafood Restaurant by BBC Good Food and again shortlisted as Best Seafood Restaurant by What’s On Magazines. BiCE Mare is located in the prestigious Souk Al Bahar with direct views to the Burj Khalifa and fountain show and serving award winning Italian Seafood inspired cuisine under the helm of the award winning chef Francesco and a full Italian team.
BiCE Group continues to roll out innovative F&B brands that include the newly opened Sapori di BiCE, an innovative casual family dining concept that transports its guests to the origins of Italian family dining with its homey and cozy setting and offering an all-day dining experience & in the most hospitable setting & driving up the standards of casual dining to new heights.