SHAKE SHACK NOW OPEN TUESDAY, SEPTEMBER 3rd AT THE DUBAI MALL

DUBAI – September 4, 2013 –New York’s iconic Shake Shack®, known for its unrivaled selection of burgers and hotdogs, has opened its 4th UAE location at the world-famous The Dubai Mall, Dubai. 

Conceived by Danny Meyer’s Union Square Hospitality Group (USHG), Shake Shack is a vibrant community gathering spot and is known the world-over for its high-quality menu including 100% all-natural Angus beef burgers, delicious flat-top dogs, fresh-made frozen custard ice cream, and more.

Its anticipated arrival in Dubai’s largest premier shopping and food destination follows Shake Shack’s successful openings in Dubai’s Mall of the Emirates, Dubai Airport, Abu Dhabi’s Dalma Mall, Kuwait’s The Avenues and Fanar Mall, and Qatar’s Villagio Mall, confirming the brand’s strong appeal in the Gulf. 

The Dubai Mall menu includes all the Shake Shack classics, including the burger that has swept the region - the ShackBurger, made from 100% all natural American Black Angus Halal beef which contains no hormones or antibiotics.  The ShackBurger is simple, balanced and most of all, flavorful.  It is served with American cheese, fresh lettuce, tomatoes, ShackSauce and finished with a toasted and buttered soft potato roll.

In addition to its unrivaled selection of burgers and hot dogs, the Shake Shack menu also includes a variety of delicious shakes, crispy Yukon crinkle cut fries and creamy frozen custard ice cream, guaranteed to tantalize customers’ discerning taste buds in Dubai. 

Born in New York City’s Madison Square Park in 2004, Shake Shack is an integral part of Danny Meyer’s Union Square Hospitality Group (USHG) which owns and operates some of New York City’s most celebrated fine dining restaurants: Union Square Cafe, Gramercy Tavern, The Modern, Maialino, North End Grill, Blue Smoke, Jazz Standard, and Untitled at the Whitney.

Each Shake Shack is built uniquely for its location, and this newest addition to the Shack family is constructed with a variety of recycled and sustainable materials, as well as LED lighting throughout.  Its interior walls feature wood salvaged from American Black Walnut trees, and its chairs and booths made from lumber certified by the Forest Stewardship Council.

Shake Shack, The Dubai Mall is now open on the first floor, near “The Waterfall”, a spectacular water feature adorned with art sculptures of human divers and a must-visit site for mall visitors.

About Shake Shack

Shake Shack® is a modern day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine and more.  With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal.  From its ingredients and employment practices to its environmental responsibility, design and community investment, Shake Shack’s mission is to continually Stand for Something Good®.

Shake Shack is part of Danny Meyer’s Union Square Hospitality Group (USHG), which includes many of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, among others.  Since the original Shake Shack opened in 2004 in NYC’s Madison Square Park, it now has locations in New York, Washington, DC, Connecticut, Pennsylvania, Florida, Massachusetts, and international locations including Dubai, Kuwait City, London, Istanbul, and more.

www.shakeshack.com | www.ushgnyc.com