SHERATON DUBAI CREEK HOTEL & TOWERS LAUNCHES PREMIUM WINE PROGRAMME
Sheraton Social Hour features Curated Wine Menus and Wine Tasting Events
Sheraton Dubai Creek Hotel & Towers today announces the launch of Sheraton Social Hour, a first-of-its-kind, premium wine programme to be offered in the hotel. The new programme, developed by premier wine experts and the brand’s global food and beverage team, offers guests a specially-curated menu of premium wines and weekly tasting events. Designed to create and foster social interaction among guests, Sheraton Dubai Creek Hotel & Towers will host Social Hour tasting events on Sheraton Dubai Creek Hotel & Towers featuring premiums wines from the Sheraton Selects menu as 2 oz. tastings.
”The Sheraton Social Hour programme offers guests of Sheraton Dubai Creek Hotel & Towers an elevated wine tasting experience featuring some of the most highly rated wines in the world,” said Mr. Heinz F. Grub, General Manager
Sheraton Hotels piloted the new programme in 19 global properties to tremendous success. Internal research conducted by the brand found that 66% of guests would be more inclined to purchase wine while travelling if there was a premium wine programme offered. After experiencing a Sheraton Social Hour pilot programme, 95% of guests said they are “very likely” or “likely” to return to another Social Hour and would recommend the programme to others.
Raise a Glass
The Sheraton Dubai Creek Hotel & Towers will offer guests a specially curated menu of premium wine including Sheraton Selects, an upgraded premium wine menu comprised of a rotation of eight or more wines by the glass.
For more information on Sheraton Dubai Creek Hotel & Towers, please visit us on www.sheratondubaicreek.com , Facebook at https://www.facebook.com/sheratondubaicreek and follow Sheraton Dubai Creek on Twitter, https://twitter.com/sheratondxb.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com