SHERATON DUBAI MALL OF THE EMIRATES RAISES A GLASS TO CELEBRATE GLOBAL ROLL-OUT OF SIGNATURE BEVERAGE PROGRAMME WITH 24 HOUR “TOAST AROUND THE WORLD”
Sheraton Social Hour Now featured at more than 400 Hotels around the World
Dubai, UAE – May 16, 2013 – From Asia to Europe to the Americas, Sheraton Hotels & Resorts is raising a glass and betting big on its signature beverage programme, Sheraton Social Hour. Sheraton Hotels & Resorts this week announced the global roll-out of its signature beverage programme to 430 hotels around the world. In celebration of the programme’s success, Sheraton hosted a 24-hour “Toast Around the World” at Sheraton Dubai Mall of the Emirates and other Sheraton hotels and resorts across the globe including Edinburgh, Munich, Mexico City, Bali, Bangalore and New York.
The festivities kicked off in Asia with celebrations at the Sheraton Hong Kong and Sheraton Shanghai. A celebratory toast was passed virtually, including Sheraton Dubai Mall of the Emirates around the world until it reached The Sheraton New York Times Square and The Sheraton Waikiki for the conclusion of the day-long global celebration. Guests and brand followers in Mall of the Emirates hotel were invited to join in on the virtual celebration with the brand’s new dedicated Social Hour mobile platform, Sheraton.com/socialhour, where they joined the global conversation using #SheratonToast on a live screen at the Vantage Bar & Terrace, where hundreds of toasts were shared around the world for the special occasion.
Social Hour Success
The Social Hour programme, developed by today’s beverage experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium beverages that are available as a permanent lobby bar offering. Designed to create and foster social interaction among guests, Sheraton hotels around the world also host evening Social Hour tasting events featuring a selection of specially curated beverages.
“Following tremendous early success, we’re proud to offer our guests at all Sheraton Hotels around the world the opportunity to experience this award-winning beverage programme,” said the hotel General Manager, JP Kavanagh. “As the “World’s Gathering Place” we are continuously looking for ways to elevate our guest experiences with new social interactions and believe Social Hour to be a great programme for both business and leisure guests.”
In most Sheraton hotels across the Middle East, hotel guests and local visitors can explore non-alcoholic options which were designed to respect local traditions in certain countries.
Sheraton Dubai Mall of the Emirates Hotel offers its guests award winning beverages, international farmhouse cheeses and tapas platters during their daily Social Hour tastings which take place at the Vantage Bar & Terrace on the fifth floor of the hotel from 6 to 8pm.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.