Shop and Win at Deira City Centre
“Smart Shopper” Campaign Returns to Reward Loyal Visitors
Dubai, United Arab Emirates, 8th April 2012 – Loyal visitors to Deira City Centre are being rewarded this month during the “Be a Smart Shopper” campaign. The more you shop, the more you win from now to 21st.
Returning by popular demand, shoppers will receive instant prizes, including vouchers from participating retailers, Deira City Centre GiftCards, and much more simply by shopping at the mall. To participate, shoppers will receive a stamp for every AED 200 or more per receipt shopped in a participating store per day. Upon completing five stamps, participants get a scratch card revealing their instant prize. In addition, completed cards can also be entered into a raffle draw for a shopping spree worth a total of AED 25,000.
The loyalty program was specifically developed to reward residents in the Deira City Centre surrounding community that regularly shop at the mall. In addition to the in-mall promotional materials, direct mail was sent to local shoppers to let them know about the campaign and give them their first stamp for free – underscoring Deira City Centre’s keen understanding of their customer base and commitment to offering smart shopping choices for residents.
“Now in its fourth year, the “Be a Smart Shopper” campaign has been a huge success and Deira City Centre is happy to reward our loyal customers with opportunities to win some great prizes,” said Fuad Najjar, Senior Asset Director, Asset Management, Shopping Malls. “We pride ourselves on continuously giving back to and rewarding visitors for their support of the mall.
This campaign is just one example of our commitment to the local community.”
With even more shopping options this year due to the recent opening of new retail outlets and the convenient Metro Link, there is no reason not to “Be a Smart Shopper” this April. Facebook fans can also get in on the fun by printing out their first stamp for free.
Now is the ideal time to pick up all of your summer wardrobe and homewares necessities! Be a “Smart Shopper” and be rewarded by Deira City Centre today.
For more details you can visit www.deiracitycentre.com , and the Deira City Centre Facebook page at http://www.facebook.com/DeiraCityCentre .
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About Deira City Centre:
Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.
The Centre has over 360 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.
In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leading developer of shopping malls together with hotels and mixed-use community projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently in development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 140 million visitors in 2011.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 80 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and a host of delicious fine dining outlets.
Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor-outdoor waterpark.