Shoppiesta to Feature as Main Event in the Upcoming ‘Eid in Dubai’ Celebrations
Five-day consumer lifestyle exhibition at Meydan will be part of Eid Al-Fitr festivities
Dubai, UAE – 27th July 2011: Citron Communications announced today that Shoppiesta, the first ever consumer lifestyle fair in the region, will be an Official Event of the upcoming ‘Eid in Dubai’ celebrations. Now on its fourth year, the ‘Eid in Dubai – Eid al Fitr’ festivities is organised by the Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development (DED), and is becoming an increasingly popular social festivity that includes several mega events set to enthral Dubai residents and visitors this year around.
The event, organised by Citron, a Dubai-based Events, Marketing & Communication company, is slated to feature five days of shopping, entertainment, adventure sports, daily concerts and dining for the entire family. Shoppiesta will be held during the five-day Eid Al-Fitr holidays in September at Meydan, one of the most happening destination venues in Dubai. This unique event will see leading retailers, brands and service providers bring an array of offerings for both visitors and tourists alike.
Speaking about this association, Mr Radhesh Menon - Director, Shoppiesta, said: “Our association with Eid in Dubai will indeed go a long way in establishing this annual event as the must-visit attraction during the Eid Al-Fitr holidays. As Shoppiesta is planned to be a ‘Consumer Fair’ where there is something for the entire family, it is ideal for the festive atmosphere that ‘Eid in Dubai’ creates. Furthermore, DEPE’s support will pave the way to promote the exhibition and its daily concerts to a much wider audience.”
During each of the five feature-filled days, Shoppiesta will have concerts from 9pm onwards, based on the below schedule:
Day One: Arabic Night – Nancy Ajram (multi-platinum female pop star) and Melhem Zein (renowned Pan-Arab male singer)
Day Two: Filipino Night – South Border (leading Filipino Pop and R&B band) and Mocha Girls (the most popular girl group from the Philippines)
Day Three: Persian Night – Googoosh, legendary Iranian singer and actress
Day Four: Indian Night – Hariharan (pioneering playback singer of Indian classical, film and fusion music) and Shankar Mahadevan (multiple National Film Award-winning music composer and singer) performing Kings in Concert for the first time in the region
Day Five: International Night – Featuring high-profile, world-renowned artists (to be revealed soon)
Besides the amazing bargains and discounts in over 14 consumer lifestyle categories, Shoppiesta will offer unique adventure sports including concerts that will be experienced for the first time in the UAE, plus 32 cuisine choices and four hours of daily entertainment in the evening. The event, with an expected visitor count of 1 million, will also offer visitors a rare opportunity to be part of Citron’s attempt to enter Guinness Book of World Records: creating the world’s largest photographic collage of human faces on a single mosaic.
Shoppiesta’s entry ticket is priced at just AED 5, which will also make visitors eligible for a free raffle draw entry offering fabulous prizes.
For more details on Shoppiesta and participation enquiries, please contact Rizza Tan at:
firstname.lastname@example.org / email@example.com or +971 4 3588 911.
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About Dubai Events and Promotions Establishment (DEPE):
Realising the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE, and Ruler of Dubai, the Dubai Events and Promotions Establishment (DEPE), an agency of the Department of Economic Development, is tasked with promoting Dubai as a year-round destination of events and retail promotions.
The Establishment’s vision is to be the driving force in promoting Dubai as a unique global shopping tourism destination. It has been assigned with a mandate that allows it to work closely with the retail and events sectors to create a stronger platform in this direction. A key aspect of this mandate is the creation of the official Dubai calendar of events, an initiative developed for the Government of Dubai to be used by it and its owned entities as a tool supporting the drive to deliver upon the Dubai promise.
Citron specialises in producing and facilitating unique, effective and creative events. Its highly-skilled team of industry professionals brings insight, strategic thought, attention to detail, planning and creativity to every project, delivering results across international markets.
It offers a vast portfolio of services that cover: Corporate Events, Public & Consumer Events, Concerts, Incentive Trips & Road Shows, Speaker Conferences & Press Conferences, Seminars & Exhibitions, and Government Sponsored Events.