SOFITEL UNVEILS NEW INTERACTIVE MAGAZINE TO ENGAGE AND INSPIRE GUESTS AND TRAVELLERS OF TODAY & THE FUTURE
With tailored content and streamlined booking options, guests will feel closer to the brand than ever before
Dubai, UAE 9 June 2016: Sofitel properties across the region today unveiled the latest digital face of the brand which aims to provide a far richer, more intuitive experience for customers - bringing the Sofitel brand to life. The new interactive magazine will be available to view on all Sofitel landing pages, websites and promoted on all social media platforms.
Taking design inspiration from high fashion glossy lifestyle magazines; with bold beautiful imagery and engaging interactive content around the brand’s four main pillars; design, culture, wellness and gastronomy, the interactive magazine gives readers the inside track on the latest property information including exclusive offers, art events, special dining options and can even take readers on a virtual tour of certain property elements.
“So why have we taken steps to design an interactive magazine? It’s simple – it’s what our guests are looking for” comments Denis Dupart, Vice President Operations, Luxury & Upscale Brands, AccorHotels Middle East and Egypt. “They require rich content, which matters to them as the individual. They are no longer looking to spend time clicking through traditional website formats to make a booking or gain a specific piece of information – they absorb content differently now and by providing them with this new interactive platform, we are sure it will keep them engaged and entertained.”
“We have designed an interactive magazine to bridge the gap - complementing our communications channels and strategy. The interactive magazine style content provides answers to the questions people want to know before arriving at any of our Sofitel properties and during their stay. We want to inspire our guests and take them on a bespoke journey through our properties - enriching and enhancing our guest experience,” continued Dupart.
Produced by CRE8network over the last three months, the new interactive magazine will offer trackable statistics and analytics and will adapt to all end-user devices including smart phones, tablets and desktop PCs without the need for any apps. It will also allow users to make purchases and quick seamless bookings for overnight stays and restaurant reservations.
“We believe that the new interactive magazine will offer an increased engagement for Sofitel. Research has shown that customers spend an average of 25 minutes engaged with their online magazine. By contrast web banners hold a customer’s attention for an average of 0.5 seconds, posters 8 seconds, radio ads 20 seconds and TV ads for 30 seconds.” says Hanif Saddiq, Managing Director, CRE8network. “There is an unlimited reach and we have designed something which compliments all current digital marketing and publishing strategies; working in harmony with the current website and all social channels for the brand resulting in a seamless, streamlined experience for all guests and audiences.
The content in the Sofitel interactive magazine will be updated regularly just like a magazine meaning guests will always have the latest updates, offers, news and developments happening at Sofitel available to them in the most experiential and dynamic way possible.”
Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de vivre to create magnificent moments for international travellers seeking a uniquely elegant experience.
Guests staying at one of Sofitel’s 121 addresses will enjoy design, culture, gastronomy and wellness. All over the world, Sofitel promises travellers looking for contemporary accommodation, a skillful blend of local culture and French art de vivre. Each address is distinctive, with its own “cousu-main” service, stylish interior, and inspired and creative gastronomy. The brand’s hotels are located in large cities like Paris, London, Berlin, New York, Rio de Janeiro, Dubai, Bangkok, Singapore and Shanghai, or set against wonderful landscapes in destinations like Morocco, Egypt, Thailand and even French Polynesia.
AccorHotels, the world’s leading hotel operator, is present in 92 countries with 3,900 hotels and 190,000 employees.